Ross Brand joins us in this episode to talk about ways your coaching/consulting business can leverage live video to get an edge on your competitors.

B E C O M E  A  B O V  I N S I D E R:

http://thebusinessofvideopodcast.com

S H O W  S P O N S O R:

https://vidsummit.com/

 

WHERE DO YOU START WHEN YOU WANT TO CREATE A SHOW?

Some who start on mobile may develop some BAD HABITS.

Start off with interviews so you are not alone trying to figure out what to say.

You can bring on experts to build up interest and a following, you can even bring on customers to talk about their experiences.

You learn to listen and the best questions come from something your guest says and not what you planned.

WHAT IS THE DIFFERENCE BETWEEN A SHOW AND PROMOTING YOUR BUSINESS?

There are 3 paths to making money with your show.

    #1: You can get on and directly sell your products/services

    #2: You provide value, have a conversation, and build a       relationship 

           relationship with your followers/clients.

    #3: The most effective is the portfolio method. How people can find out more about you.

           find out more about you.

People really should put more time into method #3. This is how people will find out if you are a great match for them.

The value of going live, you can show you know what you are talking about and show you are passionate about it.

You show you can react in real time to things.

Need to learn how to repurpose your live show to get others to find you on replays.

You do not need to break through the noise and get thousands of views if that one view is that customer you are looking for, it was effective.

WHERE IS YOUR CALL TO ACTION?

With BeLive, you can put your call to action in the lower third, and you do not always have to even mention it.

Have different call to actions throughout your broadcast.

Coaches and consultants have many ways during a broadcast to demonstrate how they can impact their clients.

You need to position your broadcast, even if you got very little viewers. 

REPURPOSE, REPURPOSE, REPURPOSE!!!

HOW DO YOU KNOW WHAT TO SAY WHEN ON CAMERA?

There is nothing wrong with just going on and introducing yourself your first time going live.

Talk a bit about yourself and wrap it up quick, and as you do more shows go longer and longer.

You start getting into your content more and delivering it to your viewers.

If you are new to live broadcasting, script what you want to say in the beginning and end. Have notes and build off of that.

DO NOT wait for more people to join!!!

HOW DO YOU BALANCE YOUR SHOW BETWEEN LIVE VIEWERS AND REPLAY VIEWERS?

Pick which one you will prioritize.

But for the replay viewers, your audio becomes important.

For your live audience, put their comments up on the screen.

WHAT ARE SOME OF THE BEST LIVE STREAMING TOOLS?

BeLive.tv

Get a good microphone, don't forget about the replay viewers!

Have some headphones to keep out the noise.

DO YOU WAIT TO REPOST AND REPURPOSE YOUR CONTENT?

Try to drive people to Facebook 24 to 48 hours, but after that, it does not really matter.

It is not a huge game changer.