Kelly Roach is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

She is an 11x international best-selling author, top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes–as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.s Best in Business. She’s one of the only female founders in the online space to build her company from 0 to 8+ figures with no debt, investors, or outside funding. 

Kelly has always been open about sharing the business strategies behind her success. Now she’s sharing the other hidden ingredient: her faith. 

The Live Launch Model

Kelly started her first business as a sales coach and trainer, teaching the skills she'd learned at her corporate job to small business owners. She tried different launch styles for her programs but found they all lacked a sense of connection with her audience. That was when live streaming came onto the scene and changed everything. 

At the time, there was no “live launch” model. Most launch videos were pre-recorded. So Kelly decided to try something new and went live in a Facebook group. When she got incredible results, she started teaching the Live Launch method to others–and the rest is history.

On Her Way to $1 Billion

Kelly didn’t stop at founding just one business. She owns six to date, with plans to expand further. She follows a simple test to determine when it’s time to move on from a business: there needs to be great leadership, excellent profit margins, a cash cushion, and the ability for her to remove focus as the founder without the business crumbling.

As a mom, Kelly values her freedom and time spent with her family. She doesn’t want any of her businesses to hinge on her. Instead, she creates systems, teams, and processes that create repeatable results without her being hands-on. 

Adapting to a Changing Market

Kelly has seen a lot of shifts in the online business in the past few years. Buyers are more skeptical and many entrepreneurs are pulling back–but what some see as a slow season is an opportunity for others. 

With fewer businesses running ads, you can stand out from the competition. While others are making cuts, you can hire from the best talent on the market. Buyers may be skeptical, but they’re also craving human connection and quality customer service, which has become increasingly rare. People are also looking for more customized solutions. If you can provide one or both of those things, there’s still plenty of room to grow in this market. 

Owning Your Faith

For years, Kelly kept her faith completely separate from her business. It was an important part of her private life but not her public one–until recently. 

The more she saw faith being pushed out of our culture, the more she noticed entrepreneurs struggling with mental health issues. Faith has always been an important part of Kelly’s business journey, so she started sharing that with her community. The response has been both gratifying and surprising…

Enjoy this episode with founder Kelly Roach.

Quotes

“I want to do what I’m doing but I want to do it in a way that I’m really making a difference in the world, changing families and impacting their lives, versus making one corporation millions of dollars. So I decided to take what I’d learned in corporate and start helping small businesses grow.”

“I had to be insanely ruthless with my time.”

“You don’t need 80 hours a week to run a successful business. There are a lot of entrepreneurs that are very busy being busy in avoidance of the things that really move the needle in the business.”

“Complexity kills.”

“I don’t want my businesses to hinge on me. I want to have systems, teams, and proprietary processes that ultimately can both be facilitated and create repeatable client results without me–and I also want them to be assets that one day can be sold. The more your business hinges on you and is attached to you, the harder it is to have freedom.”

“Running a company is really hard. And I love business and I love running companies, I would never want to be doing anything else but it is really freaking hard. And I think if you don’t have faith, it’s pretty much impossible.”

“This is the magic behind the magic.”

“Find your way. There are a thousand different paths to connect with your Creator.”

“I think the mistake is when humans try to take something that’s beyond our comprehension and tell other humans how they need to do it.” 

“The bigger impact you want to create, the more money you have to make to create that impact.”

“In order for me to reach people and have an impact, there has to be a lot of cash behind that.” 

Links mentioned in this episode:

Visit Kelly’s website: https://kellyroachcoaching.com/ 

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/