Why Do Most Start-ups Fail? The top reason? They make products no one wants.

This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to ensure my business is successful.

Susan is the only person you know who specializes in quantitative attitudinal audience segmentation. Traditional segmentation focuses on how a person looks on paper. Age, gender, income level, etc. Susan focuses more on what matters to those people – Attitudinal segmentation.

Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/22

Leave a questions for BJ or Susan at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!