Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media? It’s easy once you know your brand.

One of my favorite parts of the interview comes in what I now refer to as “The Group Therapy Session,” where she shares a success story about a little boy and his favorite stuffed animal. It shows you how powerful social media platforms like Facebook can be when they are used for conversation. I honestly get chills every time hear it!

Are you in eCommerce Marketing? If so, you’ll want to hear about a resource that could help you find your next job.

Listeners’ Questions

“Ben” wants to know if the university where he is employed is doing the right thing with their Email Marketing. In short, no. I’ll tell you why and give tips for doing email the right way.

Show notes and resources for this episode: http://TheBusyMarketer.com/11

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Happy Independence Day!