#019 - YouTube says that 40% of their worldwide watch time comes from mobile devices. And if you’re using annotations in your videos, such as telling people to click to subscribe or follow a link on screen, that is 40% of people that can’t click on them. In this episode I chat with Greg Hickman of Mobile Mixed and we chat about what you need to consider about mobile viewers when making videos for YouTube or the web. We discuss annotations, calls to action, how to convert viewers via SMS, and how videos made with your phone can be less produced and scripted than with a regular camera.

Items mentioned in this episode:

• Call Loop | SMS Text Message Marketing
• Tatango | SMS Text Messaging Software
• MobileMixed.com
• GregHickman.me
• Greg’s Course: Convert From Anywhere
• 15 Data-Backed Tips for Successful Digital Marketing in 2015
• Advanced Responsive Video Embedder - Wordpress Plugin
• YouTube Statistics about Mobile Usage

December 16, 2014