For his Capstone, Dave Kuder created a guide for farmers who are interested in direct marketing. In addition, he developed a plan for a specific business that would work with farmers to create the promotional and educational materials they need. The business is called True Abundance Marketing. In this, Dave envisions a direct-to-consumer marketing service that will help farmers become more economically sustainable by creating materials that will influence consumer behaviors, appealing to the desire folks have to preserve local ownership, take care of the environment and improve their own health through the purchase of fresh and nutritious locally produced food.

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