0:00

Hey,

0:00

Grant Cardone here, host of The Cardone Zone. I'm

0:02

gonna be talking about your money, your finances, your career,

0:04

and this economy. Thank you for listening.

0:08

It's a wake-up call for the middle class.

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Ouch! Ouch! Make

0:13

success your duty. Whatever

0:16

it takes. It ain't your daddy's

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economy. True freedom in business,

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career, and finance. The

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Cardone Zone starts now.

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Let's make work the coolest thing people

0:28

can do. So, look, because of

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you, we are able to put on

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what I consider the

0:35

best business entrepreneur conference

0:37

on planet Earth. And, dude,

0:40

it's nerve-wracking doing one of these. Trust me, like,

0:42

I was driving over here yesterday morning,

0:44

and Elena's like, how many more of these you think you can

0:46

do? I'm like, I don't think I can do another one.

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So, a lot of work goes into doing this. I'm

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so proud, however, to be able to participate

0:54

with you in this event, to

0:56

show you example after example

1:00

of people that have done just exceptional things

1:03

that validates these human beings that

1:05

we're gonna bring up here, including you guys

1:08

in the room, by the way,

1:09

validates that

1:11

anyone can do anything.

1:14

How many believe anyone can do anything? Come on,

1:17

guys, God damn it! Okay, you don't

1:19

need to take any notes. We're gonna imprint this

1:21

experience in your memory. You

1:23

will not need notes for this. You'll just go back

1:26

and say, God damn, that's the way I'm supposed to be living. Okay,

1:28

so look, I got four goals for you this weekend. Number

1:31

one, to validate big thing, big

1:33

actions, and never quit, okay?

1:35

How many believe those things in your life would change your

1:37

life? Big thing, come

1:40

on, big thing, big actions,

1:43

and never effing quit!

1:45

And one thing that I wanna

1:47

do, this for any of you that are holding on

1:49

to any ideas that

1:51

normal or average is

1:54

a strategy. I

1:56

wanna suppress, I wanna literally shatter,

1:59

I wanna.

2:00

validate anybody, any leftover

2:02

remainder ideas that you

2:04

might have that playing small,

2:07

being comfortable, is a

2:09

survival strategy because it is not.

2:11

How many agree it is not survival? I

2:15

say go big or what? Go

2:18

bigger. Fuck, I ain't going

2:20

home. Number two thing that

2:23

I want to accomplish this weekend is inspire

2:25

you to

2:27

do amazing things in your life,

2:30

in your life and your business so that you become

2:32

the example, so

2:34

that you leave here and you become a shining light.

2:36

Many of you hold me as an example of things

2:39

to do. This event is created as an

2:41

example, something you can see,

2:43

something you can remember, something you can measure

2:46

against to encourage and inspire

2:48

you to be like that's the right way to do an event.

2:50

Imagine if everyone in the world every

2:52

day

2:53

from Indiana

2:55

to Indonesia,

2:58

Singapore to Cincinnati, imagine if seven

3:01

billion people every day all they

3:03

thought about was doing something bigger, going

3:07

bigger. If 10x was

3:09

the mentality on this planet every day we would not

3:11

have time for wars, you would not have

3:13

poverty, you wouldn't

3:16

have a water problem, everything would be solved

3:18

because everybody would be thinking I wouldn't have

3:20

time for infidelity, I'd be too busy,

3:23

I wouldn't have time for getting drunk and getting

3:25

wasted and becoming a drug addict, why?

3:27

Because I'd be too busy, I don't have

3:29

time

3:30

now for rumors and gossip because I'm too damn

3:32

busy.

3:34

You know people that hate

3:35

on me, all I know about people that hate on me

3:37

is they ain't busy enough. I'm like

3:40

you hate on me because you because

3:43

you ain't fucking busy and

3:45

you ain't me either. Number three

3:47

goal, number three goal that we have for you, everybody

3:49

join yourself so far? Okay

3:52

number three goal is I want to blur the

3:54

line, I want to blur the line between

3:56

art, business

3:58

and politics.

4:00

I want you to not know, are

4:02

we doing business right now? Is this art?

4:05

Is this politics? I don't know what I'm in. I

4:07

want to blur the line. Okay, some of you, if you

4:09

look around, you don't know whether you're at a rock concert

4:11

right now or at a business conference.

4:14

Some of you are like, what the fuck did I buy? Goddamn,

4:18

I spent 20 grand on a fucking ticket. I got

4:20

to watch a guy bang out a piano all morning. You

4:22

don't know what you're at. I want to confuse you because

4:25

here's the reality, folks. I am not a

4:27

businessman.

4:28

I am an artist. Okay?

4:31

I am an artist pretending

4:34

to be a businessman. This

4:36

is an artist that has done $1.2 billion of sales over the internet,

4:41

raised almost $1 billion crowdfunding

4:44

without an ad. So you see, you

4:47

have to become an artist. You

4:49

got to wake up the artist in you to

4:51

become the business person you must be because

4:53

the business person must move inspire,

4:57

cause somebody to want to do something, to

4:59

let go of things that are useless like

5:01

money

5:03

so that they can have some experience that

5:05

they can never get rid of. Our

5:07

politicians need to become artists

5:11

and they definitely need to become business

5:13

people. Clearly don't

5:15

know what they're doing. Look, look, I don't

5:17

want, I'm not going to be political this weekend. I'm

5:19

not going to be, but, but the truth is you

5:21

cannot do art in

5:22

business and not be concerned about politics.

5:25

We're all concerned. Let's face it. We're concerned

5:27

because our representatives spend money,

5:29

time, energy waste, waste. They

5:31

don't even spend it, dude. They waste time,

5:34

energy, and resources

5:37

on initiatives that benefit this

5:39

many people, this

5:41

many, while

5:44

hundreds of millions of people suffer. We

5:46

got a crumbling infrastructure.

5:49

We got a failing healthcare system. It's on

5:51

life support and a civilization

5:53

in decline. So look,

5:55

we want you to have a great experience here this weekend.

5:57

Whether you're in a rock concert, you're going to look around.

5:59

gonna look around you would be like you're gonna have

6:02

CEO sitting next to startups

6:05

you're gonna have a guy that's a startup sitting

6:07

next to a receptionist

6:10

that's a single mother that's taking

6:12

on an online business and trying to put some money

6:14

together

6:15

you're gonna have some crypto guy where my

6:17

crypto people they

6:22

scared me where's my crypto people my

6:25

guy like

6:27

we got crypto people sitting next to real estate

6:30

people where's my real estate people okay

6:34

and we got a room

6:37

of people that are freaking

6:39

all have one thing in common different

6:42

races different sexes different

6:44

sexual preferences oh that's welcomed

6:46

here we don't care man I don't care what you do

6:49

shit I'm an experiment yeah

6:51

let's go you know

6:55

I don't hate on nobody man except people

6:58

that want to hold me back those

7:01

people are not welcomed here so

7:03

we don't we don't what's it what's that word when you

7:07

when you hold something against people

7:10

prejudice is it prejudice is

7:12

that the word oh

7:19

no no it's prejudice

7:22

is it prejudice okay

7:24

so so

7:27

discriminate is the words and vitamin

7:30

D with some vitamin D on my

7:32

speech okay

7:34

no no it's what is the word

7:36

discriminate we

7:38

do discriminate here against

7:41

one group of people naysayers

7:44

whiners cry

7:46

babies and excuse makers

7:49

so look I want to just take you back because not it's not

7:51

always been like this my life has not always

7:53

been like this I remember our first

7:56

event 10x growth conference

7:58

zero

7:59

In Cabo San Lucas,

8:02

and there was 81 people,

8:04

and 16 of those were staff. I

8:06

remember a time when I

8:08

dreamed before that, that one day I

8:10

would fill rooms and that I would have

8:13

something to say. Our first growth

8:15

conference had 80 people. I remember

8:17

my first speaking event, there was six people

8:19

there.

8:19

The next growth conference, 12 months

8:22

later, would have 2,200 people in it. That's 27

8:24

times bigger. So that

8:26

first failure inspired me not to have it again.

8:30

Our third conference was

8:32

in Mandalay Bay, and there was 12,400 people in the room. That's 155

8:36

times bigger. Our

8:41

fourth conference, how many were at Miami-Marlin

8:43

Stadium? Yeah! 34,000 people,

8:46

we sold 36,000 tickets, 2,000 people

8:49

couldn't figure out how to get there, and asked for

8:51

a refund, and I'm like, no, ain't

8:54

shit, ain't happening. I'm holding you accountable.

8:56

Just so you know, our fourth event

8:59

was 425 times bigger than our first one. Now,

9:02

the lesson there is, you can have

9:05

a failure,

9:06

but if you don't quit, you'll figure it out.

9:08

Today, this event is sold out, and

9:10

we sold it out in three days, without

9:13

really doing a whole bunch of promotion. It

9:15

used to take us a year to do this deal, okay? Because

9:18

you guys believe in me, for whatever

9:21

reason. I don't exactly know what

9:23

we did to get you to believe in me, but

9:26

many of you in the room believe in me, otherwise

9:28

your ass wouldn't be in that chair right now. So

9:30

thank you, thank you, Alaina, the kids,

9:33

my team, we wanna thank you for supporting

9:35

us. We cannot do this event without you here, okay?

9:38

You also, I just wanna remind you, you have

9:40

made my dream a reality. You're

9:42

participating in my life here, thank

9:44

you. Give yourselves a big hand, come on. And

9:48

we wanted to create something here that no one

9:50

has ever done before, okay? If we do our

9:52

job right this weekend, you'll have many, hopefully

9:54

many epiphanies, cognitions, you'll

9:57

make decisions about, you wake up maybe

9:59

tonight.

9:59

new possibilities. Some of you might

10:02

have already had those when you walked in this room. Maybe

10:04

when the piano was playing, banging out this morning, you're like,

10:06

goddamn, I got to do things different. Anybody already made

10:08

that decision? We want to have you confront

10:11

in the physical universe what extraordinary

10:14

actually looks like. I've been to a lot of conferences

10:16

where I walked in, I'm like, dude, I don't want to do a conference

10:18

like that.

10:19

And I was thinking about doing one like that because it was on

10:21

the cheap. And then I said to myself one day,

10:23

I'm like, man, what if I could spend more money, more

10:26

money,

10:26

like, like do something that no one else

10:29

had ever done? How many of you read the book if you're not first

10:31

or last?

10:32

In that book, the premise of that

10:34

book is to find out what your competitors

10:36

won't do. I made a list of them and then do

10:39

that. We're doing conferences now that

10:41

my competitors have called me on the phone and said, okay,

10:43

bro, I get it. I'm tapping out. Like

10:45

literally, you can have that lane. It's all yours. And

10:48

then I get to go freely in no more competition. Dominate,

10:50

don't compete, you understand? But

10:52

you can collaborate with other people. We're collaborating

10:55

with you guys. Many of you in the room have been

10:57

here multiple times. A 10x

10:59

growth conference looks like this to

11:02

give you a real-life examples of

11:04

what it actually looks like, what exceptionalism

11:06

looks like and sounds like and feels

11:08

like. That's why we

11:09

did all these monitors, okay?

11:12

It's not how much they cost. My entire

11:14

life, I have been like watching

11:17

on the cheap. I was brought up to do

11:19

everything on the cheap. Buy low, sell

11:21

high. How many are brought up like that? But

11:24

it's the things, not that I was taught

11:27

the 17 years of education, it was

11:29

the things I see you guys do. Brian,

11:31

when I see you guys do stuff, Lisa,

11:34

when I see you do something, when I see you guys

11:36

do exceptional things, anytime in my

11:38

life where I saw somebody do something

11:41

meant more to me than when

11:42

I heard somebody tell me something.

11:44

How many agree with that? Okay,

11:46

10x if you agree with that. I

11:48

was eight years old. I was eight years old.

11:51

My father, my grandfather and I sat

11:53

in a movie theater in Lake Charles, Louisiana and

11:55

we watched a film called Goldfinger.

11:57

How many of you saw Goldfinger? Dude,

12:00

I decided that day I was gonna be James

12:03

Bond. I was

12:05

gonna be rich. I was gonna

12:07

learn how to gamble. And I was always

12:09

gonna get the girl. And literally, like, I made all

12:11

those decisions that day. I'm gonna

12:13

become a playboy.

12:15

Not a good decision. Fun, but not good,

12:18

okay? All right? So it's, when I

12:20

see things, when I watch my dad at five

12:22

and six and seven years old go to work

12:24

every day, seven o'clock, he's leaving home

12:27

and comes home at 6.50.

12:29

It made me wanna work.

12:31

It didn't make me wanna not work. It made

12:33

me wanna be like my dad. You see, how

12:35

many of you got kids in the room? How many of your kids

12:38

at six months old, one year old, one

12:40

and a half years old, wanna play with your phone? Because

12:42

you play with that phone. They wanna do what you're doing.

12:45

See, I was viewing the world, okay? I was

12:47

watching the World Series once, and I'm like, I'm gonna

12:49

be a baseball player. And I didn't make baseball.

12:52

I couldn't make it. I just wasn't good enough, okay? My

12:54

dad wrote calligraphy. I remember watching them

12:56

at four and five years old. And I'm like, I'm gonna be

12:58

an author one day. I'm gonna write books. It

13:01

would take

13:01

me 51 years to write my first book. But

13:04

it's his inspiration of what he did that

13:06

made me wanna do that. How many of you remember the movie

13:08

or the TV show

13:09

Robin Leech, Watching the Lives

13:12

of the Rich and Famous? Look, I watch

13:14

it. Cribs, how many of you used to watch Cribs?

13:17

I'm like, shit, I want that crib. How many of

13:19

you seen a private jet fly over your house or

13:21

over an airport and you're like, who sent it?

13:23

What would it take to have one?

13:25

I remember watching Donald Trump

13:26

in 2016 destroy

13:29

the Republican establishment, okay?

13:32

Watched him obliterate,

13:35

okay? I'm literally, the best TV I've ever

13:37

seen in my life is maybe Braveheart. And

13:40

then the Republican

13:42

establishment getting obliterated by

13:45

Donald Trump night after night. And

13:47

I was glued to it. I'm like, he'll rip

13:49

people's face off and shit. Like

13:52

he was destroying the way politics

13:54

has been done for 100 years in this country.

13:56

And it inspired me so long

13:58

with so much.

15:41

or

16:00

had something happen to them right along. And what

16:02

you did and what happened to you has nothing to

16:04

do with what you're gonna do. We live on a planet

16:07

that is unjust, unfair. It

16:09

is unjust and unfair. Why it surprises

16:11

you, I have no clue. We're

16:13

here to inspire you, okay,

16:15

to support you, to reach your full potential

16:18

all the way. How many of you believe

16:20

you got more in you than you got?

16:22

Okay.

16:24

Big thinkers. This is the room of big thinkers,

16:27

big dreamers, world shakers, 10 Xers.

16:30

10 Xers, by the way, are never satisfied. 10 Xers

16:33

are honest and they have integrity.

16:36

You see, if I got integrity, I'm not taking a

16:38

shortcut. If I got integrity, I'm not gonna

16:40

quit. 10 Xers operate

16:43

and set the example for others.

16:46

They don't just get it for themselves. 10 Xers

16:48

create wealth for themselves and others.

16:51

Not just their family, not just to get their

16:53

BMWs paid for and their little house paid

16:55

for and their kids, their two kids. Hey,

16:58

what about the rest of your neighborhood? 10 Xers

17:00

create jobs and opportunities. 10 Xers

17:04

take risks, okay. How many

17:06

job creators out there right now? Let me hear your hand.

17:09

Thank you. Thank you. Go get

17:11

you a hundred employees, then get you a thousand

17:13

and then get ten thousand. That's my goal. I'm

17:16

gonna put tens of thousands of people to work. 10 Xers

17:19

have control of their lives and

17:22

extend control to their

17:24

neighborhoods.

17:26

They take responsibility for everything. They

17:28

take care of themselves and

17:30

then they take care of others. In that order,

17:33

by the way, it's not my wife

17:35

first, it's me first. Then

17:37

I can take care of her.

17:38

If I'm broken, how can I take care of her? 10 Xers,

17:41

thank you. 10 Xers invest in

17:43

themselves always first. You

17:46

gotta be a little selfish in the beginning. Everybody

17:48

agree?

17:50

I gotta take care of me, okay. 10 Xers,

17:53

at the end of the day, create extraordinary

17:55

lives. There's

17:56

a lot of people here and for every one of

17:58

you here, you probably learned some.

19:54

I've

20:00

never done. That means what? I got

20:02

to say no to some of these assets

20:05

that now have become liabilities. You

20:07

understand? You guys got to say no to the

20:09

easy stuff. But when you go home this

20:11

weekend, you need to make a list. Hey, what's

20:14

on my list that is an asset,

20:16

became an asset, a dream

20:18

that I wanted that now I have,

20:21

and I am now a prisoner to that old

20:23

thing? Because I promise you, you got them. I'll name

20:25

them off to you. Your home, where you live,

20:28

that bullshit that what's his name

20:29

talked you into, what's his name Ramsey,

20:32

talked you into paying it off. First they talk

20:34

you into getting it, then they talk you into paying

20:37

it off. Mastercard, Visa, they all

20:39

do the same bullshit. The banks set

20:41

up the whole program. He's like, man,

20:43

if people really listen to what you're saying, they would never

20:45

put their money in a bank. Because what do you do? Look at

20:47

what you do. You work your ass off,

20:50

asset. Then you learn to work your ass off

20:52

until it becomes a liability. Because

20:54

now you're the best person. I should

20:56

do it myself.

20:58

It's just easier. How many of you have done that before? It's

21:00

easier if I do it myself. You're so good

21:02

at work now that you become a liability

21:05

to yourself and cannot delegate the

21:07

activity. You trade your most valuable

21:10

asset, time, which is not even

21:12

on your net worth statement, the most

21:14

valuable thing you have, time. Second,

21:17

probably personality. Ross talked about

21:19

the personality. We don't even teach time

21:21

management or time creation or

21:23

personality development in schools. I

21:27

know how I use my time and how I leverage

21:30

my personality is going to be

21:32

determined who I become.

21:35

I spend my time. I spent 25

21:38

years before I met her. 20 years, 21

21:41

years before I met her, trading my most

21:43

valuable asset, time, to get at

21:45

cash. I would then spend more

21:47

time to take the cash to the bank, drive

21:50

across town and take the cash and put

21:52

it in the bank. The bank within an instant

21:54

of me making a deposit sends the money

21:57

out to investors. You understand what I'm saying?

21:59

You got to wake up.

26:00

Then they tell you to get a good score then

26:02

they tell you to pay your shit off Then

26:04

they tell you to get rid of your credit cards, but

26:06

you got these Yahoo's Yahoo finance

26:10

The financial expert get rid of your

26:12

credit card debt. Here's a guy telling

26:14

you he borrowed money at 12% He's proud

26:16

of it Who you guys gonna listen to when you leave

26:19

here the neighbor down the street your

26:21

uncle your mom

26:22

Here's got a guy borrowing money at 12% in

26:25

an environment where money is selling

26:27

for a half a point You

26:29

understand it's a different thing. Who

26:31

do you guys want to be? My my financial

26:34

proudness asset actually

26:36

became a liability for me because I was stacking

26:38

cash Paying stuff off doing

26:41

all the right stuff. How many were trained to do all

26:43

that stuff? It was wrong control everything

26:45

always have control. How many of you were

26:47

taught control is bad How many of you told you're

26:50

a control freak you better be you

26:52

got to be a control freak? Cuz if you

26:54

ain't a control freak, have you been calling a control freak?

26:56

I hope so I don't want to be around people that don't

26:59

have control you go get him off my 650

27:02

and take a flight from here To Malibu. Okay,

27:04

do you do you want the pilot to have

27:06

control? Exactly. I want

27:09

control. It's the reason why when you're a passenger

27:11

in the car and somebody's going fast You're

27:13

like what's going on because you don't have control anymore.

27:15

Everybody agree So what do you do slow down do

27:18

this do that go that way watch out? Okay,

27:20

you're trying to get control back you want control.

27:23

I want control of my kids It's why

27:25

we took our kids out of the school system. We went

27:27

and visited the school system It's a lot of a

27:29

lot of courage to take your kids out of school. It's

27:31

a lot of damn work, too I went to the

27:33

school one day local school here in

27:35

Miami. We were paying 26,000 a

27:39

year per kid. I said Elena.

27:41

Let's just go visit the school. I go into

27:43

place I'm like, oh, wow, what

27:46

are they doing? Right? What are they doing over there right now?

27:48

They're doing meditation

27:50

Meditation I don't need them doing meditation.

27:53

I don't want to do a meditation during school shit.

27:55

I need them working I don't want these kids coming

27:57

home rested. I want them tired on their ass

27:59

ready

29:59

if they don't have the wrong game plan. You

30:02

cannot have that many people stupid. It's

30:04

impossible. You guys understand this? If you

30:06

walk into a casino and everybody

30:08

loses, or 95% of

30:10

the people lose, it's because everybody

30:12

has the wrong understanding of how to play

30:14

the game. It is not that you're financially

30:17

illiterate, it is that you've been financially

30:19

programmed to do stupid shit

30:21

that benefit institutions. We wanna

30:24

change that. That's why we're doing Cardone University.

30:26

That's why everybody in the room should be on Cardone University.

30:29

That's why when

30:29

we work with your companies, one of the first things

30:32

we do is work with your company about financial

30:34

IQ.

30:35

How do I actually create

30:37

income? How much is enough money? Who's

30:39

inspiring you guys to be billionaires? That

30:41

should be your target. There's not a person

30:44

in this room that cannot kill a brick.

30:46

That should be your target. You know,

30:48

you know, if you're from the South, you know

30:50

an ass whooping is coming. It's

30:52

coming, prepare for it. Be in a situation

30:55

to push in and be ready to

30:57

take an ass whooping. When you have inflation

31:00

and you have geopolitical issues,

31:02

you do not want cash. You wanna be on

31:04

the table playing the game.

31:06

Risk takers are rewarded.

31:08

There's actually a reward for the risk taker.

31:11

There's a better chance of being paid

31:13

off betting taking risk than

31:15

there is not. TD Jakes came

31:17

up yesterday morning. He talked

31:20

about the importance of communication. Communication

31:22

is everything, but it's nothing

31:24

without a stage. Gotta

31:27

have place come to. Gotta have a stage, folks.

31:29

Otherwise, you're gonna go do 250 days a year knocking

31:33

on doors the way I did for three

31:35

or four years. Knock, knock, you got

31:37

a minute? Give me a minute. Most of you in the room would

31:40

never be able to do that. And I don't recommend

31:42

that you do do that. You need to get

31:44

known today so that people invite

31:46

you onto the stage. Become an orator.

31:49

Make sure, make sure that

31:51

we can help you work out your pitch so

31:54

that when you stand up here, you can stand

31:56

in a place and have confidence and enthusiasm.

31:59

You can animate.

32:51

I

34:00

got an email from you today, and you're here.

34:02

How many of you got two emails from me today? How

34:04

many of you got three emails from me already? I

34:07

got your name, you're on my list, what

34:09

should I do? Hit the list, because

34:11

if you're not gonna hit the list, what's the list

34:14

for? How many of you in the room have unsubscribed

34:17

from my emails? Be honest, let me

34:19

see your hand. Stand up if you unsubscribed,

34:21

okay? This is a great story, okay? Stand

34:24

up if you unsubscribed at least once. If

34:26

you unsubscribed, you're like, I can't take another one. A

34:29

third of them are from the premier seats,

34:31

okay? That's awesome, man, thank you guys. Because

34:34

that's an indicator that I'm sending you enough

34:36

to actually cause you to take action. They're

34:39

still here, you can't get away from me.

34:41

I asked Rick Ross, you ever see my ads? See

34:43

them all the time. You know why? Because I got

34:45

him to go to grantcardone.com one time.

34:48

You go to grantcardone.com one time, just

34:50

one time. Cardone Capital, just one time.

34:52

Grant Cardone Foundation, just one time. 10X

34:55

Ladies, just one time. Cardone Ventures,

34:57

just one time. Cardone University, just one

34:59

time. You go to any of my sites, just one time,

35:01

I've got you. You know why? Because

35:04

I control everything in my life. I'm in

35:06

control. And I find out things go better when

35:08

I'm in control. And if I don't know how to do something,

35:10

then I'm going to pay somebody to teach me how to do something.

35:13

And if I can't learn that something, then I'm going to hire

35:15

that person to work with us and do that

35:17

something. But that person needs control

35:19

as well. Hey, make your people famous.

35:22

Make your team famous. I'm

35:24

not trying to keep all the glory for me. I

35:27

want to build a universe of people that are famous.

35:30

I want to look up in the night, the

35:33

best nights are the nights, have you ever seen that night

35:35

where there was just stars everywhere? That's way better

35:37

than one North Star. You want to build a

35:39

company where everybody, Johnny the Camera Guy, everybody

35:41

knows Johnny the Camera Guy, okay? Because

35:43

that's branding. When Johnny came to me, his

35:46

name on Instagram was Johnny underscore

35:49

dash hyphen. Who

35:51

knows what was in there? I said, no, no.

35:54

You're Johnny the Camera Guy. I

35:58

blessed him. Go and be with.

35:59

the people of Instagram. TD

36:02

Jake said if you could be someone

36:04

that you've never been you can do things

36:06

you've never done. Listen to what he's telling you. If

36:08

you could be someone that you've never

36:11

been you can do things you've never

36:13

done. But that means what? You got to become

36:15

somebody else man. This gets harder as

36:17

you grow older folks. Who you gonna be? What

36:20

you gonna put at risk? Elon Musk has

36:22

it. Zero homes. Steve Jobs had one

36:24

and two businesses. That's it. No other investments.

36:27

If you're gonna get rich folks you got to go all

36:30

in on you. TD Jake said

36:32

new levels new devils.

36:35

And that's why I asked Rick Ross today bro how do

36:37

you go out every night man the drugs the

36:39

alcohol the chicks women throwing

36:41

themselves at you like like how do you even

36:44

like I can't even imagine the temptation.

36:47

I think about these guys I'm like man the life is gonna

36:49

it's gonna it's gonna rob you of your future.

36:51

I can't imagine living it the amount of discipline

36:54

that it takes to live in that environment when I see

36:56

these rappers and the ballplayers and

36:58

they get to these great heights and I think about

37:00

all the liabilities the risk I'm like man

37:03

like a Tom Brady guy like man that

37:05

guys like he's had a long he's had a long

37:08

like history of women and avoiding

37:10

the temptation so your takeaway

37:12

is hey what things in my life do I need

37:14

to get out of my life so that I can actually

37:16

get the life. Find people who

37:19

love you and that will lift

37:21

you up. She didn't say just find

37:23

people that love you. These guys came to

37:25

me and did a coaching session with me

37:27

one-on-one coaching session they had

37:29

a business what two or three years ago this was two years

37:32

business

37:32

was making a lot of money the business

37:35

the asset that it was had become a

37:37

liability is that fair to say

37:38

he had a great business and I'm like bro this

37:41

business is gonna become a liability for you it's

37:43

already there actually you're lucky it hadn't

37:45

blown up in your face what should I do Grant

37:47

you

37:48

should shut that business down this weekend what

37:51

I'm telling you bro kill that so

37:53

you can build this what

37:55

are you gonna make this year on the new business 12 million

37:58

huh 25

37:59

He got rid of the old thing, started

38:02

a new thing, he doubled himself.

38:05

Hey, give him a hand, come on. That

38:07

shit's hard to do. You guys make $5,000 investments,

38:09

you don't believe in you. He

38:11

made a $1 million investment, first time.

38:14

Here's $5 million, first time. Man,

38:16

when you stroke a check, make sure the universe

38:18

knows, I believe in me. And

38:21

you better believe in the person that you invested with. What did

38:23

Tillman say about investing with people? Don't

38:26

invest with people that have less

38:28

than you have. That's

38:29

why I'm telling you guys, stay away from these EFTs.

38:33

What are they called?

38:35

No, not the NFTs, the ETFs.

38:39

The guy taking your money doesn't have anything.

38:42

He's not who you want to be. You

38:44

guys should invest. If you're investing in a

38:47

real estate deal, make sure that guy has more money

38:49

in that deal than you got in that deal. Make

38:51

sure these people know what they're doing. That's why

38:53

we don't use middlemen. There's no middleman,

38:55

no broker. They're not called Merrill

38:57

Lynch or Bank of America and have them

38:59

send me your money. You got to call me directly

39:02

for me to take your money.

39:04

And you know you're investing with me on a

39:06

deal.

39:07

Brandon Dawson talked about break

39:10

points in your business. How many

39:12

of you like the break points? I

39:14

could see that 50 times. Every time

39:16

I see it, I see a different part of me and where

39:18

I'm going. And we want to take you guys out

39:20

of the top of that. We want to take and grow

39:23

and scale your business. We want to be partners

39:25

with you in the future. He talked about moving

39:28

around the ecosystem. He talked

39:30

about that 10x360 will. He

39:32

talked about collaborating and partners. And

39:35

he talked about scaling.

39:36

It's technical.

39:38

It's just technical. And

39:41

it's mandatory. How many of you took that away

39:43

this weekend? I got to get bid. Lloyd

39:46

Blankfine said, you got to scale.

39:49

You got to get bigger. The next

39:51

time you guys are in New York, I'm going to give you an assignment. New

39:53

York City. I want you to go to the Goldman Sachs

39:55

building. You met the guy that ran

39:57

it. How many of you agree to this challenge? I

40:00

want you to go to the Goldman Sachs building and

40:02

I want you to say all I want to do is see the elevators.

40:05

Just the elevator banks in a building. You don't need to get

40:07

in the building, you don't need to get an appointment in the building. I

40:10

just want you to walk into the building and say,

40:12

can you just show me how big the elevators are? That's

40:14

all I want to see

40:16

and your life will be changed. Your brother works

40:18

there? Have you been in the building?

40:20

Is it amazing?

40:22

Over $2 billion was invested

40:24

in that building after 9-11. Okay?

40:26

Lloyd told me this story. There was an electrical

40:29

storm that knocked out all the lights in

40:31

New York

40:33

except for one building,

40:34

Goldman Sachs. They had a logo the

40:36

next day. Nice try, God. He

40:39

talked about success always favors

40:42

the risk taker

40:43

with almost no penalty is what he

40:45

said exactly. He said no choice, no

40:49

problem. Folks, put yourself

40:51

in situations where you don't have a choice anymore.

40:54

In 2008, 9 and 10, I owed $50 million to the banks.

40:59

The banks called my loans. Bank

41:02

wants me to pay $50 million back in 2010 when

41:04

the banks weren't lending money. It's

41:06

impossible. Had

41:08

I owed the banks $5 billion,

41:11

they would not have called me and asked me to

41:13

pay the loans. That was the day that

41:15

I became who I am today.

41:17

Oh, I got to get big. How many of you remember

41:20

too big to fail? You might want to write this

41:22

down. You need to get

41:25

too big to fail. Literally,

41:27

if you implode, you're taking

41:29

down everybody with you. At which

41:31

point, my wife's favorite speaker

41:34

was Lloyd. When I asked Lloyd, do

41:36

you get phone calls from the president? How many of you love

41:38

that? How many of you did not know that? I

41:41

don't think that's ever been told on a stage before. Do

41:43

you get calls from the president saying,

41:46

hey, we'd like it if you put some money into

41:48

the market? He said what?

41:50

No, I get this phone call. Get

41:52

to DC tomorrow. Then they tell

41:54

him what to do. Then I said, if you

41:56

missed it, I said, do you think that

41:58

happened in the pandemic?

41:59

with Google getting a phone call, Apple getting a

42:02

phone call, hey, push the vaccine,

42:04

push the mandates, push the agenda.

42:07

Make sure the agenda gets, I need you to adopt

42:09

this, I need you to take on this initiative. How

42:11

many of you are sick of government intervention? How

42:15

many of you are sick of government intervening?

42:18

That's where we all come together. Black, white,

42:21

brown, young, old, Democrats,

42:23

Republicans, get out of my business.

42:27

Leave my kids alone. Leave

42:29

my health

42:29

alone. When COVID broke

42:32

out, when COVID broke out, I walked into

42:34

a bank, I was bringing $10 million to

42:36

a bank the same week, $10 million

42:39

deposit. I walked in there like, you

42:41

need to have a mask. I said, excuse

42:43

me, you gotta wear a mask or you can't come in,

42:45

okay? I thought you guys wanted what I

42:47

had. I came in here to breathe on you guys.

42:51

Which brings me to one of my favorite speakers, Sabrina.

42:54

She defined for you the word inspiration. Big

42:56

hand for Sabrina. Inspiration

42:59

is divine, divine and

43:01

divine. I didn't know this. She wrote her own

43:03

speech. She looked up her own words. Divine

43:06

comes from a word, God. God

43:08

breathing in to you. Basically

43:11

she shared with you that, and she shared

43:13

with me when she got off their stage, folk mama,

43:15

papa, papa, I didn't feel inspired when I

43:17

left. I gotta tell you, I was not inspired. I'm

43:19

like, okay, what did you learn from that?

43:22

Well, that me doing something myself

43:24

might not inspire me,

43:25

but my doing may inspire others.

43:28

The Dave Chappelle

43:30

story. Little girl comes to me,

43:32

I'm working out in the gym. She's like, papa,

43:35

you got Dave's number? I said, no,

43:37

Dave Chappelle.

43:38

I said, no, I don't have his number, but I got

43:40

his people's number. Give it to me, give it to me right now.

43:43

Okay, here, what's his name, Brandon? I

43:45

said, you asked for Brandon. Okay, what should I

43:47

say? What are you trying to do? I'm

43:49

trying to get him to your event. I'm trying to get him to your event. I

43:51

know you're upset about it, and I'm gonna try to get him

43:53

there, and I know that that would make you proud.

43:55

Hit it, go for it, baby, I'll give you a commission.

43:58

She took the phone, ran upstairs. upstairs because

44:00

we didn't have reception in the gym. She goes upstairs,

44:03

she makes the call, runs back. Mr. Brandon said

44:05

he can't do it. I said, yeah, I know. They told me

44:07

that too. She's like, I'm calling him back.

44:10

What should I say? What I would do is I'd

44:12

pull the kid freak and I'd pull

44:14

the kid lever. The guy's a comedian. He

44:17

was rejected most of his life, okay?

44:19

Couldn't get gigs, been told no

44:21

at least 10 million times.

44:23

How many of you have been rejected 10 million times?

44:26

What I would do is use the kid lever. I'd

44:29

be like, just

44:29

ask him. I gave her the lines. Mr. Chevelle,

44:32

how many times do you think I'm gonna be told no in my lifetime?

44:35

You wanna be one of them? And I guess he said,

44:38

yep, sure do.

44:40

See what you got with us, see what you made of, okay?

44:42

But at least she called and then she walked

44:45

out of here saying what, he will be here

44:47

one day. We're still waiting for him to walk

44:49

in the room right now. Can you imagine

44:51

if that happened right this second?

44:54

Oh my God, I wish it would, okay? But I guarantee

44:57

you, how many believe it will happen one

44:59

day, 1000, one of my heroes, one of my heroes

45:02

is Dave Chappelle. I've learned so much listening

45:04

to him. So look guys, the last

45:06

guy that you have something to take away from, we've

45:08

had an amazing day today. Tim Story killed

45:10

it, okay? We, I think we delivered

45:12

to you. Did we over deliver to you? I

45:15

wanna thank everybody here, stay

45:18

there. I wanna thank everybody here that

45:20

supported us in the Grant Cardone Foundation.

45:23

There's one other guy that talked to you this

45:25

weekend, but more than talking to you, I showed

45:27

up this weekend. I

45:30

don't know what you learned from me by showing up,

45:32

but I hope you learned something, not by what I say,

45:35

but what I did this weekend.

45:37

People are asking, why

45:39

did you bring Trump out first?

45:41

Cause I can't. Why

45:45

do I have to wait till the Sunday?

45:47

That's what everybody said. Why don't you save that guy

45:50

for Sunday and then you don't cause

45:52

any problems for yourself?

45:53

That'd be easy, bro. That's

45:56

easy.

45:58

Let's do the hard stuff, Rick Ross talking.

45:59

talked about doing the hard stuff.

46:01

You and your husband, you and your wife, how

46:04

about y'all doing the hard stuff when you leave here? The

46:07

easy stuff is to bicker.

46:09

The easy stuff is to complain and moan

46:11

and groan and criticize

46:14

and fix and all you need to do this.

46:16

The easy thing to do is bitch about your damn hotel

46:19

bill or you didn't have sex in three days.

46:21

Whatever the hell you complain about.

46:24

This happened, that happened. How about y'all

46:27

take on some big-ass problems together?

46:29

My wife talked about being

46:31

on the same page. How about

46:33

how many of you are committed to taking on some giants

46:36

when you leave here? That's what 10x

46:38

is. Anybody

46:40

can be 1x or 2x.

46:43

To get to these multipliers, I mean to

46:45

blow the roof off of your life and career,

46:47

you have to go through stuff. I've

46:50

been hung up on and humiliated.

46:54

It's not enough that God just hangs up on you but

46:56

he really hates me on the way out.

46:59

I've been disappointed by deals that

47:01

never happened, by

47:04

customers that never paid. How

47:06

many of you have delivered a product or service to the

47:08

marketplace to a customer and they refused

47:10

to pay you? Hey, welcome,

47:14

welcome to the real world. I

47:16

didn't start my family until I was 45 years

47:18

old. My

47:20

buddies had kids

47:23

going into college and I had

47:25

not yet found my wife

47:28

because I was paying the price. I always

47:31

say this, pay the price today so you can

47:33

pay any price in the future. Pay

47:35

the price now, okay?

47:37

Pay the price. I've

47:41

traveled 3 million miles on commercial airlines

47:43

on those coach seats,

47:45

been delivered messages about

47:48

don't smoke on the plane. Ain't nobody smoked on this

47:50

plane in 20 years. Peanuts

47:53

I didn't want,

47:54

right? And

47:58

I was doing that on Thanksgiving holidays. to go

48:00

to Canada where they were still transacting

48:02

business. You got Canadians, where

48:05

are the Canadians? All

48:07

right. I've

48:10

missed Super Bowls,

48:13

can't believe my voice is blown out already. Super

48:15

Bowls I've missed, ball games I've

48:17

missed, my buddies were traveling,

48:19

seeing the world, and I didn't have any of

48:21

those experiences.

48:24

I've had people tell me, hey, you market too much,

48:27

you market too aggressively, take

48:30

me off your list. Some

48:32

of you in the room, where's Howard? Howard

48:35

says, take me off the damn list. He's

48:38

a friend, my friends like eight, it's

48:40

too much. My office tells

48:42

me we hit the list too much.

48:46

I'm like, what's the list for?

48:50

Hit the list. That's

48:53

what it's for. There's eight

48:56

billion people on planet earth. Howard

49:00

can take me off.

49:02

My job is to go with more people

49:04

on my list. Look,

49:06

I've been ridiculed by my peers, by

49:09

customers, and by competition.

49:11

I've been judged for working too much, wanting

49:14

too much, being too colorful, being

49:16

inappropriate, insensitive, and

49:18

too out there.

49:21

I'm like, yeah? God damn,

49:23

tell me something I don't know. I

49:26

know all that about me, right?

49:29

You guys are trying to cover it up. You're trying to cover

49:31

it up. I'm like, I am insensitive. I

49:33

am inappropriate. I am

49:36

too colorful at times. Hey man,

49:38

I'm trying to figure it out.

49:40

Is anybody in the room perfect? I'm

49:44

trying to figure it out. I've been threatened, I've been

49:47

sued, I've been betrayed by friends,

49:49

I've been ripped off, and I've been copied.

49:52

30 years, 30 years, 18 hour days. Not

49:57

eight hour days, not 10 hour days, not 12

49:59

hour days.

49:59

days, 18 hour days. I've

50:03

been married 15 years to Elena. Not one time

50:06

has she ever said you work too much, not

50:08

one time.

50:13

She has never said to me, what are

50:15

you doing getting home so late? She

50:17

knows what I'm doing. I'm

50:19

closing deals. I'm taking

50:21

care of my family. I'm trying to get to 10x

50:24

levels. It's been 30 years, 30

50:27

years. It's probably going to be 30 years

50:29

for you to doubt, uncertainty,

50:32

insecurities, rejection,

50:34

disappointment, judgment. It's gonna be 30

50:37

years of it. Are you willing to pay the price?

50:40

If anybody thinks

50:43

you're gonna be successful without paying that

50:45

price, you're

50:47

wrong. If you're not

50:49

experiencing that now, it's because

50:52

you're not operating at these higher levels. I

50:55

need, I want people around me that

50:57

are super successful.

50:59

When somebody finally makes it, this is

51:01

what happens. They look around, they're like, who

51:04

can go on a trip with me? Nobody. Oh,

51:07

your friends are broke. They

51:10

can't get away. They're stuck in a job they don't like

51:12

anymore, right? They make up excuses.

51:15

I'm too busy. I got this. I'm talking about guys

51:17

who make a lot of money. Lots and lots,

51:19

but they still can't get because they're handcuffed,

51:21

right? This is the secret

51:23

of the successful people. This is what I've committed

51:26

my life to doing. I told my mom when

51:28

I was 16 years old, one day, one

51:31

day I'm gonna be successful. One day,

51:34

one day I'm gonna be successful and one day I'm gonna

51:36

help a lot of people.

51:38

And I said that to her because I wanted

51:40

somebody to help me and nobody

51:42

did. There was no uncle. My dad died

51:44

when I was 10 years old and I was hurt. Like,

51:47

I'm like, I need somebody to mentor me,

51:49

man.

51:50

See, I've always

51:52

loved helping people. Always.

51:55

I am most happy when I'm helping someone

51:58

else. Nothing to do with money. If

52:01

I can help somebody, not

52:03

give them something, but if I can actually

52:05

help somebody to feel better about themselves, to

52:08

know what to do in a phone call, to know what to

52:10

do on a sales call, to know how to follow

52:12

up their girlfriend or their boyfriend, or

52:14

to solve some problem in their life, or how to

52:16

get some money. If I can help somebody

52:18

know how to do that, I know I contributed to

52:20

their life.

52:21

Thank you for listening to The Cardone

52:23

Zone. Subscribe to this podcast,

52:26

leave a review,

52:27

and check out Grant on your favorite

52:29

social media platform.

52:32

Hey Grant Cardone here, host of The Cardone Zone, Sirius

52:34

XM Business Radio. I'm gonna be talking about

52:36

your money, your finances, your career, and this

52:39

economy on Sirius XM Business

52:41

Radio. Thank

52:42

you for listening.