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play grant cardone here, host of the cardone zone,

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to be talking about your money, your finances, your career,

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and thank you for listening it's

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a wake up call for the middle class

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hard own zone

0:24

starts see what

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average thoughts and actions will get you average

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problems that can quickly become

0:30

overwhelming problems what

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did you live twenty years longer

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than your savings the understand a problem

0:37

with that many of us want to take care

0:39

about the family members because they didn't

0:41

have the ten x mindset or operate at ten

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x levels what happens when your mama your

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dad your brother your uncle your and your grandfather

0:48

causes honey some help man i got ten

0:50

years left have any money

0:53

and you can help and that's average what

0:55

about the possibility of long term health issues

0:57

for some state of economic emergency

0:59

did you have and for seen snow lasting for

1:01

some unforeseen time what happens

1:03

to car classes of people who made

1:05

average financial plans when faced with

1:08

extended periods of very difficult economic

1:10

times for decades of extended unemployment

1:12

that would probably be faced with average

1:15

is that failing plan is a disaster

1:17

waiting to happen to train wreck

1:19

average doesn't work and he me your your life

1:22

in it seems you give only average

1:24

amount of attention to will start to society

1:26

and will eventually cease to exist companies

1:29

industries artist products in the business

1:31

to continue into the future success

1:33

voice or those you approach every activity

1:35

with the outlook the average is just

1:38

not good enough

1:39

you need to change commitment and sentenced to be

1:42

far but any concept for

1:44

consideration that involves average promise

1:47

you that when you do so you will merely

1:49

start influencing other errors of your life

1:52

and other people your friends and family

1:54

was started saying results will improve you

1:56

will find yourself getting lucky you may

1:58

even experience term fly

1:59

by getting more done and

2:02

the acc since you're taking will begin to

2:04

approve not just your own lives

2:06

but you're so sessions with other people the

2:08

average is also reason why most

2:10

new companies fail the couple people

2:12

get together they have a great idea they write a business

2:15

plan maybe this happen to you start a company

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they base their predictions on everything going

2:19

in their favor they may even crate

2:21

what they consider to be a very conservative

2:24

projects let's say we showed the product

2:26

to ten people were bound assault at least three

2:28

of them up let's be conserved someone

2:30

in the groups as was cut that and half will be

2:32

specially site can we still make

2:34

it they decide that even based on the most conservative

2:37

play they will be success what

2:39

they didn't correctly assess is how many people

2:41

they would have to call just to do

2:43

the initial ten presentations everything

2:46

else was right one and a half outta ten

2:48

were good what they didn't understand

2:51

was it had to see a hundred just

2:53

to do ten presentations even

2:55

the most amazing product on earth might

2:57

require hundred calls just to get ten

2:59

meetings just , you have the

3:02

next step of the project completely planned out

3:04

doesn't mean arrested a world is with their

3:06

pain it's their pain stuff they're committed his own

3:08

schedules their own products their own

3:10

projects their own initiatives merely

3:12

getting the opportune to see the right people is going

3:14

to take so much effort a norm his efforts

3:17

and persistence just getting in front

3:19

of the right people most people are building

3:21

business plans based on average considerations

3:23

and ways of seeking not massive amounts

3:26

of action that are necessary to push through resistance

3:28

see when new ideas come together they're influenced

3:31

by excitement and enthusiasm many

3:33

negative considerations such as competition

3:36

economy market conditions manufacturing

3:38

lending raising money preoccupation

3:41

of the clients that's a huge once your clients

3:43

are preoccupied with other projects about

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earthquakes wars tsunami

3:48

ease your entire cities being wiped

3:50

out production be and stopped distractions

3:53

by the media to see your optimistic

3:55

projections prove unrealistic even

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the most conservative objectives are

4:00

because you just couldn't play on everything

4:03

of t partner gets sick maybe there's some

4:05

significant saints and economic conditions

4:07

global events like we're seeing right now and

4:09

assists everyone's attention for three or four

4:11

five six months people involved in

4:13

the new venture start to lose your enthusiasm pretty

4:15

quick dante are bickering

4:18

things become more difficult than was originally

4:20

considered failure emerges as a likely

4:22

possibilities the partners go through more money

4:25

than any one project it's and no income

4:27

coming in one of the dreamers guns

4:29

they have second thoughts and wonders if perhaps

4:31

he should bail for trader trying

4:33

to protect himself since the players don't see

4:36

mentally emotionally or physically prepared to take

4:38

the mass of actually necessary to push through market

4:40

resistance now continue with the scenario

4:42

in order to resolve the lack of income the

4:45

members of the group the remaining members

4:47

try to borrow or raise money from their friends

4:49

they get even more resistance didn't a real

4:51

as is gonna become increasingly difficult for

4:53

most people are anyone to any up

4:55

to the unreasonable amounts of relentless

4:58

ten x axis that are necessary to see things

5:00

through the partner start to believe that are come

5:02

to realize more intensely on raising money

5:05

than doesn't increasing and since they spend

5:07

all their tough we got a raise money they don't think

5:09

about do just increase the level of activity

5:11

because they didn't correctly estimated ten

5:14

level of thoughts and actions

5:16

necessary to see it through average

5:18

assumes incorrectly of course that

5:20

everything operate stabler people

5:23

optimistically overestimated how

5:25

well things will go amiss underestimate

5:27

how much energy and effort it will take just

5:30

a push things through anyone who has made

5:32

in business will support this concept

5:34

is simply cannot trainer prepare for normal

5:36

conditions of gravity you cannot frame

5:38

or prepare or fun for

5:41

normal amounts of competition resistance

5:43

or market conditions don't think average

5:45

baby say massive compare your

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access to having to carry a thousand

5:50

pound backpack that you were every

5:52

day into a forty mile an hour

5:54

when on a twenty degree upward slope

5:56

prepare for massive persistent accent

5:59

and i promise you your win either

6:01

way no matter what happens you'll be the last

6:03

standing most businesses fail because are

6:05

unable to sell their ideas or

6:07

products and services a price is high

6:09

enough to sustain the company and fund

6:11

his activities the company isn't able

6:13

to collect revenue in quantities great us

6:16

because the people on which the company was

6:18

built their employees the customers of that

6:20

they take normal average

6:22

amounts of action and that's it looks

6:24

average never use anything more

6:26

than average and usually much

6:28

less average taken actions will

6:31

guarantee you a life of misery

6:33

uncertainty and failure rid

6:35

yourself of everything that

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is average including the advice

6:40

you get some the friends you cheap says

6:42

to tough remember success is

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your duty your obligation and you responsibility

6:47

and since there's no shortage of success

6:50

any apparent limitations you're experiencing

6:52

might simply be the result

6:54

of average satan an average

6:57

acting rid yourself of every

6:59

concept of average study

7:01

what average people do and prohibit yourself

7:04

and your team from considering

7:06

average as an option surround

7:08

yourself with exceptional thinkers endures

7:11

let your friends family and work associates

7:13

know that you treat average like a terminal

7:16

disease remember average

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anything will never gets you to an extraordinary

7:21

life look up the word average and you'll

7:23

see for yourself what

7:25

did holes for you typical ordinary

7:27

com and that should be enough to abandon the concept

7:30

from all your considerations i believe that one

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of the major reasons if not the only reason

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why people don't stick to their goals and

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fail to accomplish their goals is

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because they failed to set goals that are

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had a from the beginning i have read

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many books on goal setting and even been to

7:45

seminars on this topic and i constantly

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see people set goals that either

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they never get started on or later

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bailout on frequently and regularly

7:54

most of us have been warned against

7:56

setting goals that are to i even as seminars

7:58

i've heard people sites are you know them to our

8:00

because then the reality is if you start

8:02

with small you're probably gonna go

8:05

small people's failure to think big

8:07

enough in the beginning usually means

8:09

they will never act big enough often

8:11

enough or persistently

8:13

enough after all who gets excited

8:15

about so called realistic goals

8:18

and who can stay excited about anything

8:20

within at best average pay

8:23

off that's why people began to bail on projects

8:25

even before they get started when they experienced

8:28

any kind of resistance later they

8:30

bail their goals just are big

8:32

enough to keep you jack excited

8:34

to maintain your enthusiasm you have

8:36

to make your goals substantial

8:38

enough that they keep your tits and average

8:41

in realistic goals are always

8:43

almost always a let down to the

8:45

person setting them who's been

8:47

unable to fuel his or her goals

8:49

with the actions necessary to accomplish

8:52

their goals indeed most people no

8:54

offense or so apathetic

8:56

about their goals but they only write

8:59

them down once a year when the media says

9:01

oh it's resolution day we got a writer new years

9:03

resolutions as far as i'm concerned nothing

9:06

worth doing is done once

9:08

or twice a year is ridiculous the

9:10

things upon which your wife depend on the most

9:12

are the actions you take every day that's

9:15

why i make sure to always do two

9:17

things one or right my goes down every day

9:19

and to add sues object is that

9:21

are just out of my reach i

9:23

recently saw an interview with ted turner he

9:25

said the biggest mistake his father made

9:27

was that he had set goals the word sea bubble

9:30

he it's he dumped and then he spent the rest of his was

9:32

depressed so this opens me

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up to my full potential when i'm writing a

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ghost and everyday and i'm choosing objectives

9:38

just how to reach it opened me up to my full

9:40

potential which i used to fuel my

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absence each day some people suggest

9:45

is setting improbable unreachable

9:47

goals might actually cause a person becomes

9:49

disappoint to lose interest but look if

9:52

your goals are so small that you don't even

9:54

consider them worthy and you won't write

9:56

down every day that they're not even worth pro and energy

9:58

into did you go the proceed away

10:01

a good idea you're still word

10:03

your goals as though you've already accomplished

10:05

them but make them big baby make a massive

10:08

how you expect massive ten x levels

10:10

of action if you're sending little

10:12

bit the little goals you're not a mouth

10:15

i'll keep this legal pad next to my bed so i can

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record my goals first thing in the morning

10:20

and right before i go to bed at night i do this

10:22

every day i've been doing it for years i miss from time

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to time i miss but i have hundreds of legal pads

10:26

basically that thrown into the trash can with goals

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from when i was twenty six thirty six thirty

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three forty four fifty one

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yesterday today and they change

10:35

your goals change his life goes

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on so i'm rewriting them all the time this

10:40

keeps my attention on them i

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always keep a legal pad my office and which

10:44

i can record new and improved objectives

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i'm not talking about it to do list i'm talking

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about goals that are out of reach the

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following are some examples of some

10:53

of the goals i'm currently working on and

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how i write them down i'm only using

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these to show you what i write down

10:59

in hopes that you're going to start writing your own do

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notice i word them as though

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i have already achieved them when

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i've yet to achieve them i one

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five thousand plus apartments are returned

11:10

over twelve percent positive cash flow

11:12

i'm in perfect health and physical condition

11:15

my net worth is over a hundred million

11:17

dollars my income is over one million

11:19

a month i have written and published twelve

11:21

or more best selling books my

11:23

marriage is alive and healthy and a positive

11:26

model for others i'm more in love

11:28

with my wife every day i have two beautiful

11:30

and healthy children i have no debt except

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for that which is paid by others

11:34

you see not all dead is bad you don't want to say i

11:37

don't have any debt you can never get rich if you

11:39

have no debt i have no debt except

11:41

that which is paid by others i own a beautiful

11:43

home in the ocean that has no debt owner

11:45

ranch in california has incredible views

11:47

of the mountains and horses in is my ideal seen

11:50

one companies that i'm able to control from

11:52

a distance and have great people

11:54

working with me my children are friends with

11:56

the most powerful people on this planet i'm

11:59

making positive difference in my community

12:01

and politics or continue to create

12:03

unique programs that people want and then improve

12:05

the quality of other people's lives

12:07

and people use long after i am

12:10

no longer around i have endless energy

12:12

an interest in my career i have a hit tv show

12:14

that has been on for five seasons are more i

12:16

am one the largest donors to my church

12:18

keep in mind these are some of my goals

12:20

and they're only be used to give you an example

12:23

high word them also note

12:25

that they are things that have yet

12:27

to be at sea not things

12:30

that have been achieved none of these things

12:32

have ever been achieved by me average goal

12:34

setting cannot and will not fuel

12:36

massive ten x actions so if

12:38

you agree with the ten x concept of accented

12:41

you gotta set big goals and can

12:43

reach if you approach and endeavor

12:45

with average seeking to start with your

12:47

start to give up the moment you even come

12:49

up against a challenge the resistance that

12:52

you know gonna com or less than optimal

12:54

conditions that will exist sooner or later unless

12:56

you have some big juicy giant

12:59

purpose baby that's your ensign

13:01

stats the fuel to get through resistance

13:04

you must have a big reason to be there

13:06

the bigger and more unrealistic

13:08

your goal the more they're aligned

13:10

to your purpose in the duty the more

13:12

your inner jobs and fuel your accents

13:15

for example let's say i want to save one hundred

13:17

million hundred million bones

13:20

and one bank account or multiple bank accounts

13:22

of does anyone need one hundred million dollars now

13:24

come on it is a goal and the bigger

13:27

and the juicer is the more likely you'll be

13:29

motivated to move in that direction through resistance

13:31

know me as you naysayers out there you

13:34

haters you people drifted off and the average

13:36

way and right now you're going to win a lottery

13:38

forget you guys like i don't need one hundred million you're gonna

13:40

win a lottery you're going to buy a ticket is gonna be a buck

13:42

you are when a one million dollar lottery want to win

13:45

one hundred million dollar lottery come on math

13:47

teacher think and right if you going to win a lottery

13:49

when one hundred million you could do more good

13:51

with it if you want to add even more energy

13:53

to your goals then make sure they're tied

13:56

to something even bigger than just

13:58

things like money the instance someone

14:00

who wants to earn money but doesn't have a constructive

14:03

goal for what to do with that

14:05

money may only produce the money images

14:07

get rid of it though wasted you follow me so

14:10

the goes to someone one hundred million notice

14:12

i want to do one hundred million but i want to be the biggest donor my

14:14

church it's attached to something worthy

14:16

when you're setting a goal be sure that you're clear

14:19

about what you want to for and then if you

14:21

can when you're ready tied

14:23

to a bigger purpose think massive all the

14:25

way across the board don't just say mass about one

14:27

money think i can have it all i want i

14:29

want money and to be happy think massive in

14:31

broad nods as vertical

14:33

did you follow me something massive on your

14:35

goals? big, giant vertical goals

14:37

and broad when setting your goals

14:39

across all your thoughts, all

14:42

the areas of your life, many people make money at

14:44

target and set a goal to

14:46

save it, but then just destroy the wealth

14:49

that was created they basically you ever seen

14:51

a rich celebrity, they got rich, and then blew

14:53

at all an athlete good they got rich,

14:55

and then blew it all so, maybe their goal was just to

14:57

have them temporarily or

14:59

they didn't have a real positive constructive

15:01

goal for what to do with that money look at how many

15:04

people just wanted to get rich and did and

15:06

it died broke so having goals, the

15:08

line with goals will start

15:10

to actually help fuel your goal

15:12

let's say one my goals is to save one hundred million

15:14

and that might help my church

15:16

and another goal is to fund programs to

15:18

improve conditions for mankind and

15:20

my product will used

15:23

two hundred years from now by other civilizations

15:25

and maybe aren't on this planet yet, whatever those

15:28

huge man those are giant so i start

15:30

thinking how i'm doing program, what i

15:33

to name it? how do i want to get out? how

15:35

do i protect it? so that it's being used years

15:37

from now this is an example of combining

15:39

goals in a broad, fashion through

15:42

would generator fuel and horsepower to drive your

15:44

actions and your goals the one my first

15:46

jobs, did i ever had was at

15:48

mcdonald's? i hated that was

15:51

mcdonald's at 1 because i smelled french fries

15:54

when i went home, you know what is because you know

15:56

it was a tough time in my life and i'm 15

15:58

years old and i got acne and i that the rise

16:00

in a hamburgers or added to it but i hated

16:02

it because it wouldn't learn that when my goals in my purposes

16:05

the guy work next to me he loved his

16:07

job because it aligns perfectly with

16:09

his goals and purposes i was the guy making

16:11

seven dollars an hour because i wouldn't have extra money

16:13

you know a during the summer years ago make it seven

16:16

dollars an hour who wanted to open a business

16:18

or mcdonnell franchise by the way he won't open

16:20

a hundred sanchez so every time

16:22

he's making seven dollars an hour he's learned the business

16:24

learn about my dolls thinking about as fantasist

16:27

he didn't understand why i was excited understand

16:29

why he was i was fired and he was

16:31

fired up your goals are there to fuel

16:34

the actions you need to take some

16:36

make your goals big make absorb make a massive

16:39

in make them off and then time in him with your

16:41

other greater purposes ask yourself

16:43

whether the goes you asset or equal

16:45

to your potential is there not equal to your

16:47

potential mans your ability to what you

16:50

could be actually doing so not going to get to

16:52

jack most people will admit that there goes a

16:54

well below their potential because most of the world

16:56

has been convinced remember persuaded

16:58

and even educated to be small

17:01

and set small a sustainable and

17:03

realistic goals if you're pair i'm

17:05

sure you've heard yourself suggests your

17:07

children or maybe heard it from your parents

17:09

to you are in your work environment

17:12

may be reasonable man never set

17:14

realistic goals it's a killer never

17:16

be reasonable with your goal setting you

17:18

can get a realistic life without setting goals

17:21

sport but you don't need to go out of your way to

17:23

have a realistic life everybody's got one

17:25

of those i despise the word realistic

17:27

i hate the word reasonable cause they're based

17:29

on what others consider all right

17:32

others who have probably been operating only

17:35

the first three degrees of action whose

17:37

only accomplice a little bit

17:39

and only think in terms of what has been

17:41

done rather than what is possible realistic

17:44

thinking is based on what others think is possible

17:46

but they aren't you and they have no way

17:48

of knowing what your potential purposes

17:51

if you're going to set goals by some what others think

17:54

than be sure the you do it based

17:56

on what the giants on this planet think

17:58

if you're going to set goals based on wood think maybe

18:00

and respect the giants and even that

18:02

would be a mistake that they'll be the first to tell

18:04

you don't base your goals and what i've done because

18:06

you can do even more jesus christ

18:09

said you can do more than i can

18:11

do but what does he said goes based on the top

18:13

players are you could do that steve jobs

18:15

go francis he wants to ding the universe

18:18

that insisted make and i pads he wants to

18:20

dean flick the universe

18:22

the huge he wants to create

18:24

products the forever changed the planet look

18:27

it would be done with apple and pixar if

18:29

you're going to set goals comparable to the others

18:31

buddy a lease pick a giant a lease

18:33

pick giants did have created massive

18:35

success in their own right and always

18:37

know that you can even do more than that many people

18:39

find themselves on the past their own simply

18:42

because they're doing what other average people

18:44

are doing or have done most people go

18:47

to college not because they want to go to gods but

18:49

because they're told to go to college is the right

18:51

thing to the most people belong to the religion

18:53

they belong to only because they were brought up in a family

18:55

to the goes that religion they don't even really know what

18:57

you're going to but they'll fight part of the religion

18:59

comes up they'll fight for spill of they didn't

19:02

even shoes that most people speak the

19:04

language that their family speaks and never

19:06

take the time to learn another language most

19:08

of us are influenced by the decisions are parents

19:10

teachers and friends have made and then the limitations

19:13

set by them on themselves and

19:15

and for us a bet that of i asked your five

19:17

closest associates about their goals are

19:20

probably be older than a bar your goals as

19:22

well you and your goals are manipulated

19:24

by your surroundings i will never tell a person

19:27

what his or her goal should be that would be wrong

19:29

for me today however i would advise

19:31

that would you do set your goals take into account

19:33

that you've been educated with restrictions and

19:36

limitations be aware this so that you

19:38

don't underestimate your possibilities to take

19:40

the following into account you're setting your goals

19:42

for you not for anyone else number

19:44

two anything is possible number

19:46

three you have much more potential

19:48

than you realize for success

19:50

is your duty obligation the responsibility

19:53

fox there is no shortage of success

19:56

six regardless of the size

19:58

of the goal it will run our work

20:00

period once you've review these concepts

20:03

and sit down and write down your goals right

20:05

amount for you maybe for the first stop and then

20:07

be willing to rewrite them every day until

20:09

you achieve them or maybe just come

20:12

up short a promise you'll be pleased

20:14

if they're big enough if you underestimate

20:16

your potential while you're writing them which

20:18

is probably going to happen when it's impossible

20:21

to set appropriately sized targets

20:23

you follow me look if you've underestimated your

20:25

potential did it's impossible to set

20:27

up properly says targets

20:30

for what your potential is set to go

20:32

to small and you won't europe

20:34

for the massive actually necessary i know the concept

20:36

of the ten extra was not for everyone i know that

20:38

is cool enough for anyone who's wonder except

20:41

average or mediocrity or

20:43

for those prefer to kick back and settle for

20:45

leftovers is not for those who want to depend

20:47

on hope and prayer for their success the

20:49

to ten extra was meant for the few people obsessed

20:52

with credit exceptional life and who want

20:54

to be in charge of that process

20:56

the ten x will remove the concepts are locked

20:58

and stance from your business equations and so

21:01

zigzag mindset you must embrace in

21:03

order to lock in massive success

21:05

consider the following scenario let's

21:08

say that you're setting your financial goals game

21:10

two thousand that the remember when our financial

21:12

goes you're setting right now they've been influenced by

21:14

your education your upbringing the newspapers

21:16

you read everything you've worked in two thousand and

21:18

the prison in the states at that time said

21:21

anyone who makes two hundred fifty thousand dollars should

21:23

be considered rich keeping with the current friend

21:26

if you may two hundred fifty thousand dollars your tax

21:28

will be one hundred grand regardless of the state

21:30

you live in leaving you with one hundred fifty thousand

21:32

after you make payments on two cars that most

21:34

of you have make a mortgage payment most of

21:36

us pay your property taxes which you have

21:38

to pay guess feed clothe schools

21:41

your kids you're going to be lucky to have twenty grand

21:43

left over if you say that money for the next

21:45

twenty years you'll end up with about four hundred grand

21:47

before interest and assume

21:49

assume nothing goes wrong the take

21:51

into account the fact that your parents possibly

21:53

both your parents and your inlaws didn't

21:56

plan for their own retirement properly they're

21:58

going to outlive their savings bob out fifteen

22:00

years and will depend on someone

22:02

in your house so they always seem to go to people

22:04

with the money to take your them if this

22:07

happens you're gonna find out quite quickly

22:09

and too late did you underestimated

22:11

your financial goals you spend more time

22:14

to find a man it's holding on to

22:16

it than what it took to accumulated

22:18

said remember in addition to taking care of your parents

22:21

yeah to fund your own retirement years and your

22:23

kids' education additionally the

22:25

scenario assumes know increases in the cost

22:27

of living know bad news know inflation

22:29

nodes merchants is no major events

22:32

so it's just a little what has happened in the last couple

22:34

years hate to the last couple of months

22:36

and you'll see that ninety percent of the population is

22:38

under estimated their goals their targets

22:41

and even what was necessary to fund a lifestyle

22:43

much less their purposes small

22:45

thank you baby is a disaster waiting

22:47

to happen and it's always gonna punish sooner

22:50

or later we live on a planet where the primary

22:52

belief is an underestimation

22:54

of everything you understand

22:56

that your friends or associates

22:59

your parents did the school you went

23:01

to there's an underestimation of

23:03

everything the best business

23:05

schools in this country site undercapitalization

23:08

is in funded company enough as one of the

23:10

top reasons for company failures this

23:13

is cause bob miscalculations the how much

23:15

cash company would burn through before

23:17

product caught on and is yet another

23:19

example our average doesn't cut it companies

23:22

fail because it in selling up their products period

23:25

they underestimated how hard it was

23:27

going to be to get their product to the marketplace fast

23:29

enough the biggest regret of my life has not affected

23:31

i haven't worked my ass off dude i did

23:34

the mass of action thing i've been cranking for

23:36

twenty five years throat for books

23:38

in the last two years that's not the problem

23:40

for me the biggest complaint i have the biggest regret

23:43

of my life is that i didn't set targets

23:45

ten times higher than i originally thought when

23:47

i drained of how much money should have been taken

23:50

in the beginning bit but i was influenced

23:52

by mark bring my goals were influence

23:54

and limited greatly by the way i was brought

23:56

up and years have been to you just gotta

23:58

know what i'm not blaming anyone the

24:00

fact i spent the first thirty years of my business

24:02

career getting a ten x ever part right

24:04

the effort and i'm a spend the next twenty five

24:06

years getting that cynics goal setting

24:09

part right weren't thinking big enough and i'm

24:11

telling you start right in the stuff down now right

24:13

right now a year from now you'll be writing different targets

24:15

because you'll accomplice the one from a year ago so

24:18

number one set to next targets for goals

24:20

find out what your target is ten exit aligned

24:23

them with other purposes number to write

24:25

them down every day when you wake up and before

24:27

you go to sleep you do that guarantee

24:29

a live at act operate even

24:32

attract new friends played

24:34

a different level it might help provide customers

24:36

with choices competition would and would compel

24:38

others to do better does through competitions

24:41

probably good athletics because it makes another

24:43

got run faster however in the business

24:46

world you always want to be in a position to dominate

24:48

not compete if he had a choice even

24:50

in athletics i'd rather dominated found the club

24:53

if the old saying competition a self

24:55

the ist es even through the new saying

24:57

is if competition is healthy than

24:59

domination his immunity community

25:01

means i never get sick or not

25:03

at risk from what i've seen competing with

25:05

others limits a person's ability to think creatively

25:08

because here see is constantly watching competing

25:11

with what someone else is doing the reason

25:13

my first business has been so successful is

25:16

because i create a sales program the introduce

25:18

a truly original we're selling for

25:20

which there was no competition there was a new

25:22

way a new thing it was clearly a new way

25:24

to sake and a new way to approach selling

25:26

the people found that interesting know

25:29

in addition to that it also work okay

25:31

no one had done anything new was selling

25:33

others insist copy or compete

25:36

by the way coffee is competing no one

25:38

had done is a new was selling for more than two hundred years

25:40

so i ignored the competition actually

25:42

threw away everything else i'd ever read

25:44

on selling and did something to create

25:46

a new sales process called information

25:49

assisted selling it is back in the nannies

25:51

before the internet giving people information

25:53

at that time was not really part of selling

25:56

it was about a boy as was before net

25:58

before customers that information read the available

26:00

for google searches before social

26:02

media but i predicted the sellers

26:05

would have to throw away the old way of selling

26:07

and learn how to use information to assist

26:09

the sale although i was head of my time

26:11

and traditional thinkers resisted once

26:13

the internet hit critical mass information

26:16

assistant selling became a way of selling for

26:18

many industries and my competition

26:20

was left holding on to antiquated systems

26:22

and processes what they do

26:24

they started copying me copying

26:26

is a form of competing in competition

26:29

is dead i came out on top because

26:31

people were thrilled to see something completely

26:33

new forward thinkers don't copy they

26:35

don't compete forward thinkers create

26:38

they also don't look at what others have done

26:41

if steve jobs with apple computer

26:43

and this'll date the books in or later if

26:45

you look at his ipad for what other people

26:48

had done he wouldn't have created an ipad

26:50

never make it your goal to compete instead do

26:52

everything you can dominate your sector

26:54

in order to avoid spending your time chasing

26:57

are competing with someone else competition

26:59

is for sissies domination is

27:01

where you want to be don't let another company

27:03

set the pace make this your organization's

27:06

job to set the pace for the whole

27:08

sector stay ahead of the pack when

27:10

i'm driving down the interstate i speed

27:13

i break the law and i definitely do speed

27:15

why because i don't want to be driving with other people

27:17

i want to be way out ahead no rx out there

27:19

make it so that you want others to chase you

27:21

be out ahead so others probably

27:23

be like not the other way around

27:26

this doesn't mean that you shouldn't study others you

27:28

should study best practices industry

27:30

trends what's working what's winning

27:33

however you want to make it your job

27:35

to take those concepts to another level

27:37

for example apple makes computers and smartphones

27:39

it didn't copy dell i b m

27:41

ram and what others were doing apple

27:44

doesn't compete at dominates it

27:46

sets the pace and it lets others

27:48

try to chase and duplicate them

27:50

see there are always chasing trying to catch up

27:52

don't set your goals at a competitive level

27:55

sentiment of domination level set them at a level

27:57

that will overshadow and dominate your cetera

27:59

and every one it it how do you dominate

28:02

how do you do this you may wonder the first step

28:04

is to decide to dominate metics

28:06

you think about competition but you can't dominate

28:09

the best way to dominate is to do what other

28:11

people refused to do step to do

28:13

what others refuse to do that's right to do

28:15

what they want to do what they

28:17

say that that's our you can't do that does

28:20

not gonna work case you want to do what other

28:22

people your competition supposes will

28:24

not do this will allow you amelie

28:26

carved out a space for yourself and develop

28:28

an unfair advantage let me be

28:30

clear i want an unfair

28:33

advantage unethical but i

28:35

never played fair i want

28:37

want advantage if i can create

28:39

one though i am always ethical

28:41

i'd never ever play

28:43

fair i seek out ways in which i can get

28:45

an unfair advantage always and

28:48

one sure fire way to get

28:50

an unfair advantage is to do

28:52

what others will not to find something

28:54

they cannot do maybe because of their size

28:57

or their commitment to other projects you

28:59

can exploit that maybe they're cutting back

29:01

during a time when the economy is uncertain

29:03

i recently went through that were a competitor direct

29:05

better was cutting back i decide to spend all

29:07

my money while he was trying to conserve that because

29:09

obscurity was a bigger problem for me the money this

29:12

would be your moment to expand those spaces

29:14

when their contract in a company i was recently

29:16

working with that sells dental implants

29:19

tommy the leader in the feel had cut

29:21

their travel expenses aleck did

29:23

that all their class be contacted

29:25

by phone or over the net i

29:27

convinced the company do with they won't do man

29:30

you get an unfair advantage get a competitive

29:32

events he does gotta do what they do get

29:34

an unfair advantage we decided to dominate

29:36

by making personal contacts was

29:39

a leader which is making phone and internet

29:41

is domination manger think it's terms of domination

29:43

not competition never play by the agreed

29:46

upon norms was in your group operates

29:48

every group every industry every

29:50

sector has these agreed upon

29:53

norms that dot the ah woody conduct

29:55

the cows the sacred cows

29:57

yeah smoke the rules the norms

29:59

this brickhouse the traditions of any groups

30:02

or any industry are usually traps

30:05

that prevent that group from new ideas

30:08

power levels of greatness and

30:10

pure domination you don't want to be just in

30:12

a race you want to be the top of the list

30:14

of considerations so when they go off forbid

30:17

a we really want grant to do it butler's been

30:19

on a couple people just or grandkids as fair

30:21

enough grants close and were taken

30:23

seats even better you would like

30:25

to be the only one in the race considered

30:28

as a viable solution okay grants

30:30

the really the solution you know guys are

30:32

stunning was time good business is go agree you

30:35

have so much power in your space

30:37

that your clients your market

30:39

even your competition think

30:42

about you first every

30:44

time they make a decision i

30:46

b m did this so successful

30:49

years ago that all pcs

30:51

within referred to as rbs

30:54

there was a time when

30:56

xerox also accomplices

30:58

so successfully fit all copiers

31:01

were referred to as the rocks they

31:04

wouldn't even say print copy mates copy mates

31:06

copy that's pure domination of a sector

31:09

and not correctly protecting your trademark

31:12

name like xerox and i b m didn't do

31:14

or that's another issue not a goal

31:17

and my sales training company is not to compete

31:19

with others in the space for the revenue

31:22

of the class our goal is to

31:24

literary make sure that every human being on planners

31:26

equates grant card own with sales

31:29

training solutions the achievable

31:31

probably not target we used

31:33

for making decisions he understands it's

31:35

a target we use for make a decision says

31:38

hey should we promote his book out should we do

31:40

whatever should we get an a a we should we get an app

31:42

out for sales training or closing the sale

31:44

or it's gonna cost money for what's our goal

31:47

my goal is to get everyone to quite mundane

31:49

grant carter was sales training if i see

31:51

be even part of that to accomplish goals absolutely

31:54

domination or goes to dominate

31:56

the thinking of all people so the money become

31:58

synonymous with sales google

32:00

the term sales motivation and watch my

32:02

video pop up think in terms of search

32:05

you're going to think in terms of google they dominate that

32:07

is the way to approach a sector gold or endeavor

32:09

to own it completely dominate the space

32:12

you can always learn from what others are doing you don't

32:14

want to chase them sam walton founder of

32:16

walmart was said to shop other stores weekly

32:18

in order to see what they were doing well

32:20

and then he would do everything he could to dominate that

32:22

space at that time he also had the

32:24

goal of domination not the goal the competition

32:27

if you're going to duplicate the best of what others

32:29

do then hammer away at them champion

32:31

that practice make it yours one it

32:34

so people start to associate your name with

32:36

that hone their specialties and feel

32:38

they become your advantage do

32:40

so to the point where you become the expert

32:42

the leader people even think you were the creator

32:44

even if you weren't in that era so you dominate

32:47

is so incredibly that they no longer

32:49

even want to attempt competing

32:51

with you and you don't have to be first to

32:53

space to dominate it but it's important to be

32:55

considered first in the space you see

32:57

the difference joe create

32:59

something thirst but when you think about

33:01

it you think about me first you don't have to

33:03

be first you want to be considered first

33:05

test domination the message you want

33:07

to send the marketplace to you're persistent

33:09

action is no one can keep up

33:12

with me on not going away

33:14

i am not a competitor i

33:16

am the space most

33:18

of you will have less money than some

33:20

of the leaders in your space even if you have

33:23

less money than the other players and your market that

33:25

doesn't mean you're to disadvantages image

33:27

you have fewer choices which might be good although

33:29

they may be able to outspend your our advertise

33:32

youths you can certainly out worked in by

33:34

using social media personal visits

33:36

mail email networking phone

33:38

call friends relatives referrals

33:41

hammer commitment dominate

33:44

craig campaigns using the resources you do

33:46

ask mostly will talk about their money looks

33:48

your interest is worth more than your money energy

33:50

is money you must what omaha if i just had

33:52

money you know he takes money

33:54

to make money as garbage the tix freaking kurds

33:56

and and commitment and persistence to make

33:58

money is no shortage energy effort

34:01

creativity or how much you can contact

34:03

your clients there's no shortage of that you gotta

34:05

money shortage man you don't have an energy

34:08

effort creativity or how

34:10

many times you can contact somebody shortage

34:12

use variations of campaigns offers

34:15

information videos links blogs

34:17

third party validation mail email

34:20

i'm a freak and yeah right now baby i'm trying

34:22

to dominate your thinking phone calls

34:24

personal visits combinations counter

34:26

left right but you don't spend money on advertising

34:28

you need to expand and dominate your own thinking

34:31

and then your presence in that market warning

34:33

when using activity to counter

34:35

deep pockets you know those guys

34:38

who can advertise never underestimate

34:40

how much activity actually takes to get

34:42

noticed in the first place and then to maintain

34:44

attention in your space for example people

34:46

think that they can post on facebook or twitter

34:49

you know once or twice a day some people once or twice

34:51

a week that you are going to create an effect looked

34:53

you don't understand massive action if you think tos

34:56

if you think in twos twice of anything if

34:58

you think if you think twice of anything once in a while

35:00

i was going to do anything you're nuts you don't understand

35:02

massive action or how big the internet

35:04

spaces and you're underestimating

35:06

what is going to take to actually get you considered

35:09

if you think a couple of posts are going to get you noticed i

35:11

don't care what you're right you can be brilliant and both

35:13

the post like every other aspect of growing

35:15

your business you gotta keep shown up over

35:17

and over and over and make it obvious

35:19

you're not going away follow me on facebook go to

35:21

facebook dot com forward slash card

35:23

own success and you'll see you'll see

35:26

what it takes to be in a space and to

35:28

acquire new fans and new people

35:30

without advertising not spending any money just

35:32

effort we tweet twice an hour twenty

35:34

four hours a day i want people to complain

35:37

about it the gate complain i'm doing

35:39

too much i know i'm doing something right because

35:41

what's gonna happen is this first get no attention

35:43

then you get a complaint which is attention and then you get

35:45

admiration which is good positive attention to

35:48

good thing about social media as anyone complain the space

35:50

we're gonna say his or her financial situation in

35:52

allows for unlimited creativity

35:54

and rewards only those who use

35:57

it consistently and persistently

35:59

when i started playing with social media i

36:01

use that word loosely playing to they'll play much

36:03

on it i posted twice a day i

36:06

didn't know what i was thinking i was having

36:08

a moment of average little think

36:10

we sustain us lead the same time began

36:12

sending an email strategies once a month

36:14

and found ourselves getting requests from people who

36:16

wanted to be removed from our email campaign

36:18

my colleagues people that work when he suggested

36:21

hey we should back off of getting complaints people

36:23

are taken assaults that did they're pulling off our

36:25

strategies they they want to be annoying to

36:27

our email can buy one day i woke up and

36:29

i came to my senses i said hey you know what is

36:31

their complainant the thinking about this so i

36:33

made the order i want you to increase

36:35

the post ten times what we've been doing

36:37

i want to go out with more email strategies and

36:39

campaigns not west i've been instructed

36:42

my employees to start sending out electronic strategies

36:44

eight has a month rose and once and

36:46

began personally posting comments forty eight

36:48

times a day on twitter and facebook

36:50

and average of twelve times a day each of

36:53

them was written by me and they were set out to

36:55

be dropped at a certain time although you might

36:57

assume it's complaints and unsubscribed

36:59

us when i was looking for a few minutes would increase

37:01

with this massive outflow campaign they

37:03

didn't a while we did increased numbers

37:06

percentage wise we didn't because we started getting

37:08

more people to play instead we started receiving

37:10

emails and post of admiration

37:12

for my activity level so this what's gonna happen

37:15

for see you on tuesday complaints second even

37:17

do get criticism thirteen gonna do is get

37:19

haters forcing gonna do is get admiration

37:22

i'll talk about the haters and second here you need

37:24

at years by be was major city got ten gets

37:26

it once we started receiving so much

37:28

positive how do you do all this how

37:30

bitch staff where do you find the time

37:33

you ever rest and for every person

37:35

com any for had to be a thousand thinking

37:37

something similar who do you think

37:40

they were thinking about this was an

37:42

expensive to do so only costs energy

37:44

effort and creativity the

37:46

same time i was doing this the guy who

37:48

most people compared me to

37:51

was asked the question what do you

37:53

think about social media and he

37:55

responded i'm still evaluating

37:57

it while he's evaluating feeding

38:00

him to death i'm posting one

38:02

day on twitter i'm gonna make twitter

38:05

my little bits are doing everything

38:07

i can to tweet something to grab attention this

38:09

is a great example of domination and outrageous

38:12

statements and the accents costs

38:14

no money think about domination like

38:16

this you can't dominate if you don't penetrate

38:18

and you will penetrate by using reasonable

38:20

levels of activity your biggest

38:22

the problem remembers what obscurity

38:24

they don't know you may and they think

38:26

the out you again domination is about

38:28

dominating the space to the way think about your

38:30

space this a you do apple

38:33

pies they think about apple pie they think

38:35

about oh i gotta go to her another

38:37

problem fraud this is just getting to the amount

38:39

of noise in the marketplace you're underestimating

38:42

how noisy the marketplaces you have

38:44

to do two things one get noticed a number

38:46

to get through the noise in my case

38:48

have we made a decision to back off like my

38:50

employees would tell him to satisfy a few complain

38:53

are still already unsubscribed anyway

38:55

and are never going to buy anything from yale

38:57

again we would not expanded

38:59

our contact base the more posted

39:01

the more people like the more found out what people

39:04

want to hear a don't wanna hear the more

39:06

we put out the more people we hope as we

39:08

blasted on this new program we

39:10

even saw posts from competitors mocking

39:12

me that this is in part you want

39:14

criticism and you want to look for it yet

39:17

even these comments brought attention

39:19

to who i got competitors card

39:21

own thinks this ricardo doing that or what's

39:23

he doing over there are guys who they talking

39:25

about they're talking about mates when you're talking

39:27

about me who you think about two things will happen

39:29

when you take the right amount x one you're gonna get

39:32

a new set of problems and to your

39:34

competition actually start

39:36

promoting you did you believe

39:38

it or not this when i made

39:40

such an impact on others who

39:42

don't even know me for having conversations

39:45

the raise awareness about my business my

39:47

products and what i'm up to people the don't

39:49

even know my product for me or actually passing

39:52

on my content and talking about age to see

39:54

this because there's enough activity determine

39:56

the capability the actions and mindset

39:59

no home you compete with do

40:02

what they will not do go where they will not

40:04

go and see can take actions and ten

40:06

x quantities that they can't comprehend

40:08

don't get too involved and competing

40:10

on best practices because best

40:12

practices is a competitive level

40:15

take your access to a point considered

40:17

unreasonable bothers even

40:19

the world where you're doing those things that only

40:21

your company would do only you can

40:24

see boss and are willing to do

40:26

something i call only practices

40:30

one company i want consulted with we identified

40:32

places in which only practices

40:34

could be employed we

40:37

discovered the industry in general struggled

40:39

with practices of following up with

40:41

customers they struggled with this practice

40:43

they didn't follow up so

40:45

we looked at what our competitors would not

40:48

do not what they did do but not

40:50

do and found that none of them would call

40:52

back class as they left the company

40:54

for the store this led the company tommy

40:56

lee initiate programs doing which

40:58

clients were called back as they

41:00

drove away from

41:02

the company managers didn't immediately started

41:05

calling clot cell phones as they

41:07

left the company premises and ask

41:09

them mr johnson would you please

41:11

return mr johnson's only a block away from

41:13

the company right now if the call went to voicemail

41:15

the manager left a message requested the please come back

41:17

amelia have something on my so you are the manager

41:19

would send a text saying the same thing if they were

41:22

there was no successful contact made another

41:24

manager would then repeat the call back that

41:26

same day energy in the next morning the results

41:29

were sick they were crazy fifty percent

41:31

of the class returned immediately of

41:33

the ones that contact and skin almost eighty

41:35

percent and toll of those became bars

41:37

at that time another twenty percent

41:40

record as a result of the later calls and

41:42

increase the sales of that organizations

41:44

to a new an unseen

41:46

before levels this is an example

41:48

of an only practice doing what

41:50

your competition will not do look it doesn't

41:52

matter what you do it doesn't matter that your

41:55

goal is to dominate your sector with axes

41:57

their immediate consistent and persistent

42:00

it level that no one else is

42:02

willing to operate or duplicate move

42:04

or weldon you're right now so lot and like

42:06

damn and i'm going to do all this could you gonna

42:08

get on my new peel baby the pill is

42:10

massive vaccine appeal is domination

42:12

take any action and take it to

42:14

another level that was separate you and

42:16

your company from everyone else that might be

42:19

in your space be want to spend every last

42:21

bit of your energy dot in the effort

42:23

and creativity or distinguish yourself

42:25

is the only player the dominator

42:28

learn how to dominate by being first in

42:30

the minds of your market your class and even your competitors

42:33

market conditions won't improve until

42:35

you improve the what you think looks your economy's

42:38

not gonna get better until you get better even

42:40

if you're in a week market you suffer less when you dominate

42:43

right if you can dominate a week market

42:45

who's going to dominate when it's good if you can dominate

42:47

gray market who's gonna dominate what is bad

42:49

week mark is actually create opportunities

42:51

because the players in that market typically

42:54

have become dependent and week and then

42:56

on her operate and challenging and bomb as i

42:58

love recess since man never waste a good

43:00

recession still feel sorry for the week

43:02

dominate i'm somebody's gonna they're

43:04

not have a bad luck they're not victims

43:07

their average thinkers and they take average

43:09

accents and have ever read this book they know

43:11

what they're going to end up with without even reading

43:13

this book average the marketplaces

43:15

brutalist not political is not democrats

43:18

is not republican is not independent baby

43:20

is brutal and it will punish anyone

43:22

and everyone who does not take the right

43:24

amount of acts now is your time

43:26

to shift in the making your every thought and

43:28

action aimed at dominating the sector

43:31

your market your competitions and every

43:33

thought of your potential clients quick thinking

43:35

about the competitions and quit thinking

43:37

about competing despite what everyone says

43:40

competition is not healthy competition

43:42

is for sissies i know many

43:45

of you spend your whole life try to get to the

43:47

middle class how about to tell

43:49

you the wrong go to

43:51

have an open mind you're okay i'm gonna

43:53

write an entire book on this topic one day

43:55

but for now let's just think about breaking

43:57

out of what i call the middle class

44:00

how anti i believe i can make the

44:02

case to the middle class is the group

44:04

hurt most by members thinking and

44:06

accents leaving themselves to be

44:08

the most susceptible to insecurity and pain

44:11

although this group that many people

44:13

aspire to be part of there's also the

44:15

group the seems to be the most trap most manipulated

44:18

and at most risk is the

44:20

middle class really as good a status

44:22

as you've been made to believe do you

44:24

even know what it means to be middle class of what

44:27

puts a person in this group before

44:29

you make a decision about where you're going or

44:31

the group your throbbing a belong to it

44:33

would be wise to inspect the statistics

44:35

of that group so let's look at

44:37

the incomes of the middle class reports

44:40

from wikipedia and the two thousand and eight

44:42

census adjusted the middle class income

44:44

range is somewhere between thirty five

44:47

thousand dollars to fifty thousand dollars a year

44:49

read another set of studies and these figures

44:51

are between twenty two thousand and sixty

44:54

five thousand a year it's no secret that

44:56

would be extremely difficult to live on either of

44:58

these and guns in an urban area like new

45:00

york or l a much less ever feel financially

45:02

secure this experience is not what

45:05

most people would consider a desirable

45:07

situation the middle class his

45:09

father divided into the upper and lower

45:11

middle class must be was a middle class

45:13

isn't one think that's not how it is the upper

45:16

middle class usually consists of people

45:18

who have substantial assets and

45:20

household earnings whether you know it or not over

45:23

a million dollars a year although there's nothing

45:25

to substantiate what makes the one million

45:27

dollars the mark i guess it's just sounds

45:29

good most people consider one million

45:31

to be a lot of money until they have

45:34

one million then they realize

45:36

it didn't go very far since a person's decisions

45:38

was they have a million and their considerations

45:41

tend to change their investments

45:43

change where they live changes as they

45:45

enter this new in com or this network

45:47

bracket now the people in the supposed

45:49

upper middle class occupy

45:52

noticeably car positions by

45:54

average in their offices they're

45:56

considered more stable financially than

45:59

their peers this may very well

46:01

be the case until some

46:03

sort of economic destruction occurs

46:05

like we've experience recently then

46:07

we tend to see that even this group

46:10

the upper middle class is not very

46:12

well protect admittedly members of this group

46:14

should experience a considerable rise in their incomes

46:17

due to the economic growth

46:19

of a nation in good times they have hard

46:21

disposable incomes and many of their counterparts

46:24

in the lower middle class which consists

46:26

of people who have basic educational qualifications

46:28

typically an annual incomes between

46:31

thirty and sixty thousand now looks the

46:33

lower middle class constitutes a large

46:35

part of our country's total population is

46:37

the majority this set free

46:39

boys struggles to reach the upper

46:41

middle class however when economic

46:44

hardships take hold everyone

46:46

gets pulled out a quantum on recently as

46:48

me via text message of a the

46:50

twenty six a recent months grant i gotta make

46:52

ten thousand right now before the most

46:54

over to my doors open how can i do

46:57

i happen to get this message don't us sunday

46:59

football game so i asked him to

47:01

you watching the game right now he text me that yeah

47:04

yes your mp doing watching the game when you

47:06

need ten grand what do you do and taken

47:08

a sunday off to watch a football get used

47:10

to be distributed flyers spending every

47:12

second of every hour try to create income in

47:15

excess of what you need somebody

47:16

wait you need a hundred grandpa you don't need

47:18

ten you need a hundred thousand

47:20

you don't need ten dollars

47:21

because it really ten thousand to keep the doors

47:23

opening you go get it you're broke a death

47:26

grip sunday's a day for rest oh

47:28

boy shot back to you kidding it

47:30

is for those that work the other six days

47:32

and you had been work in the lord was talking to

47:34

the people who were short on funds bro the

47:37

lord work the other six days that's why he

47:39

said take the senator you even working

47:41

to turn off the game get off your thousand

47:43

go get the money you need quit being a middle class

47:46

late and go crazy income you need to

47:48

secure your wealthier financial freedoms

47:50

for yourself your household your company i'll

47:52

be got the message i think he did look my

47:54

client is at risk because he's been

47:56

operating based on what he needs

47:59

and therefore it's getting back unfortunately

48:02

this middle class mentality will not create

48:05

financial security the average

48:07

breaking the bank fraud up on this guy

48:09

he couldn't depend on credit anymore for

48:11

his cushion and he can now only

48:13

depend on his actions this is a

48:15

problem with many members of the middle class

48:18

they go after what they deem necessary

48:20

rather than ever going is something big

48:23

anything a source with middle can't be good most

48:25

people believe that that a comfortable middle

48:27

class life this includes home

48:30

close few cars vacation

48:32

times may be an upper management job

48:34

and some money the bank however depending

48:36

on the period in history to which

48:39

you are referring to the turn

48:41

the middle class is that a variety of meetings

48:43

many of which have been and still are

48:45

quite contradictory it has

48:48

referred to the class of people between

48:50

presence and nobility

48:52

whereas other definitions suggested

48:55

the middle class had enough capital

48:57

to rival nobles what's my points

49:00

but there's a lot of misunderstandings or what it means

49:02

to be middle class we clearly

49:04

come clearly long way from middle

49:06

class been peasants are nobles are

49:09

middle class being class rival

49:11

to the nobles but which one is it now

49:14

for example in india the

49:16

middle class is considered to be those who

49:18

reside in owner occupied property

49:21

wears a blue collar job makes

49:23

you middle class in the united states and in europe

49:25

that makes you remember the working class and

49:27

important distinction that i'd like to make is

49:30

my own reference to the middle class as

49:32

a mindset rather than an income

49:35

level someone who makes a million

49:37

dollars a year may still adopt

49:39

middle class thinking and actions

49:41

it is more of a mentality that creates a

49:44

trap they will cause you to fail the

49:46

middle class is in a large part a

49:48

goal that will not provide you

49:50

with what you truly want it is middles

49:53

normal or average synonymous

49:55

with terms we've already deemed as

49:57

highly unattractive and on

49:59

workable

50:01

oh man middle don't mean extraordinary

50:03

right but what does middle mean to

50:05

most people now days in february two

50:07

thousand and authoritative weekly

50:10

publication the economists announced

50:12

that over half the world's population

50:14

now belongs to this group the

50:16

middle class as a result of

50:18

rapid growth in emerging countries

50:21

the article characterize middle class is having

50:23

a reasonable amount of discretionary

50:25

income and not having to live from hand

50:27

to mouth as the poor does it

50:29

was defined as beginning at the point

50:31

where people have roughly a third of their income

50:34

left for discretionary spending

50:36

after paying for basic food and shelter did

50:38

that makes most of his poor not middle class

50:40

however almost no member today's middle class

50:43

has near one third of his or her income

50:45

left for discretionary income to spend

50:47

this group is currently being hammered hammer

50:49

best something called the middle class squeeze

50:52

a situation in which increases

50:55

in wages failed to keep up with the

50:57

cost of living for the same

50:59

middle class or nurse said the same

51:01

time the phenomenon of the middle class

51:03

squeeze where wages don't

51:05

keep up it fails to have the same impact

51:08

on top wage earners add to that

51:10

the fact that much of that supposed middle

51:12

classes wealth has come from assuming

51:14

debt and home equity calculations

51:17

that were mere eat do that one wealth

51:19

person's blowing into the middle class frequently

51:21

find that their dependence on credit worsened by

51:23

the collapse of the housing markets prevents

51:26

them from maintaining a middle class lifestyle

51:28

making downward mobility a threat to counteract

51:31

aspirations of upward mobility you want

51:33

to go up like you want to do better for best the gravity

51:36

and resistance i talked about early as the unexpected

51:38

conditions that are mentioned this group

51:40

in experiences middle class income

51:42

declines as jobs are lost

51:45

jobs are lost the could pay people more money

51:47

for the first time in our history we're seeing more men

51:49

lose jobs and women speakers higher paid

51:51

males are being let go and favor

51:53

of keeping their counterparts said the same

51:55

time the prices of necessary items

51:58

and of education housing insurers

52:01

continue to increase while wages are

52:03

flat or decrease this kind

52:05

of squeeze always affects the lords

52:07

is groups of people in any given population

52:10

the wealthy don't depend on income in debt

52:12

and the poor receive help for which the middle

52:14

class aren't qualified for most

52:16

people being middle class means having

52:19

are reliable job

52:20

they were listening to the cardoza

52:23

strives it has been just leave

52:25

a review and sec as riffs on

52:28

your favorite social media platforms

52:31

the great core down here hosted the court on some thank

52:33

you for list