James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation:

🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus

🧑 How he determines who should be on his shows for maximum business impact

📈 Which podcast KPIs are must-know's to present at your next exec meeting

Check out Flip's podcast, Spamming Zero