From AP Essay Writing to YouTube-ing to Business Building

Hey CEO teachers! Have you ever wanted to take your area of expertise -- something like, say...AP essay writing -- and turn it into a successful YouTube channel AND an even more successful business? Does that sound impossible? Well, friend, even if you’re not an expert at what makes a good AP essay, I’m here to tell you... you don’t need to be. Because my guest today, the amazing teacher turned CEO Teacher Business owner, Beth Hall, has taken her brilliance around a very specific topic -- which, in her case, is AP essay writing -- and turned it into a teacher-business. Most of all, while AP essay writing is unique to Beth, it’s the focus on her specialty that makes her business...well, special! And as a teacher yourself, I’m willing to bet that you have something unique and specific to offer, also. So sharpen your pencils and let the testing begin, because this AP essay writing business story is a 5 out of 5.

AP Essay Writing Tips - The Case Study

Here’s a more about Beth: Beth Hall is a high school English teacher from Arkansas who specializes in teaching AP Language and Composition, an advanced placement course that focuses on helping students analyze nonfiction passages to improve their academic writing skills. In February 2019, Beth started a YouTube channel called Coach Hall Writes. Each week, Beth uploads a tutorial video to help teachers and students prepare for the AP Lang exam. In 2020, AP Lang teachers named the Coach Hall Writes YouTube channel one of the best resources to help prepare students for the AP Lang exam. And whatever your speciality is -- whether it’s how to write an AP essay or Don Quixote in Spanish -- you’re going to learn that being a specialist is a special superpower than can be converted into a business. Listen to the episode!

In this episode, you will learn:

• Why refining your niche to what you do exceptionally well  -- like AP essay writing tips -- is at the core of a successful CEO teacher business
• How YouTube is a powerful search engine that can help you reach your target audience
• When to strategically use Facebook Groups as a market research tool
• When picking a niche audience is beneficial and when your niche might need to naturally change

Links Mentioned in this Episode about AP Essay Writing: 

• The CEO Teacher’s Marketing with Email Guide: kaysemorris.com/email
• Beth Hall’s Ebook on Mastering Rhetorical Analysis 
• Beth Hall on YouTube
• Beth Hall on Instagram
• Coach Hall Writes on Instagram
• AP English Language and Composition
• More about AP English

CEO Teacher® Resources Worth Their Weight in Gold: 

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Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today!

Check out my CEO Teacher® Book Recommendations here!

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Send me a DM on Instagram- I love chatting with my people, so hit me up with all of your AP Essay writing questions! 

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