Felena is a long-time entrepreneur and marketing maven. Her 20 year career has spanned from technology start-ups to digital marketing agencies. Some of her former clients include DirecTV, Epson, CNN, and Union Bank. Before becoming an entrepreneur she was Director of Marketing for a venture-backed San Diego internet company that sold to America Online in 2003.
As Felena launched her first business, Perspective Marketing, she found her passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Ladies Who Launch and Women’s Global Network.
Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. The business supports hundreds of freelancers, entrepreneurs, and nonprofits in over 16 industry segments.GOAL: Her goal is to support over 20,000 women in the launch and growth of their business by 2020.ACTION STEPS:She is accomplishing this goal by opening up branch locations and setting up the system that will be needed to make the company run without her. QUOTES:“You don’t know if you have something special before you push on some doors first”“Hire for attitude and teach skill sets”“My business is a mastermind” what about yours?RESOURCE LINKS:Her website For more action steps and ways to learn how to take consistent and regular actions forward check out our "daily action steps for a champion” with me Anthony Witt tcepodcast.com/plan
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