This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies.

And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity, data management and other fast-scaling tech firms to drive impactful growth.
So what are the most pressing digital marketing challenges that tech firms are grappling with now? And what should marketers be doing to solve them?

Join Kerry and Dave to find out, and also discover:

• why truly effective digital marketing is ultimately a long game
• how to optimize your strategy to deliver consistent results over time
• what “intentional” digital marketing means, and why it’s so important
• why moving away from lead gen and towards demand gen makes sense in today’s world
• how effective digital marketing relies on a splash of creativity to succeed

You can find MKG Marketing on the interweb here, and go follow Kerry on LinkedIn too. Also be sure to check out her podcast, Tea Time With Tech Marketing Leaders, which Dave will be featuring on very soon!

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

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