In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you.

This is from Episode 24 and our chat with Alan Cohen. During our conversation, he talks about cybersecurity and gives his thoughts on what businesses can do to stand out and make an impact in a world where their target audiences are often so bombarded by vendors, salespeople, and marketing activity.

To cut through and make an impact on a very busy audience, you need to get so many things right to make a good impression.

Listen to this episode to see if it changes your approach to cybersecurity marketing.

Check out our content hub on how to stand out in a crowded cybersecurity market here.

shaped-by.com/cybersecurity-marketing

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

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