Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one.

Some just aren’t cut out for it. But others thrive on those pressures because they know exactly how to inspire their teams to perform. That’s the mark of a true marketing leader - and Dillon Nugent recognised early on in her career that she had those qualities.

Dave sat down with Dillon to find out how that self-awareness led her to be named the CMO of customer engagement firm Khoros last year. Where did her journey start, when did she realise she had leadership potential - and how did she turn that potential into the actions that proved she was a natural fit for the CMO role?

We also chat about:

• Why being in sync with sales and product teams is so important for marketers at every level
• The importance of always being able to step back and see the bigger picture as a leader
• How to build a thriving team that is greater than any one individual
• Keeping her team focused on their goals during a year of seismic change
• Why it’s more important to fail and learn than always play it safe

You can follow Dillon on LinkedIn here, and find out more about Khoros here. 

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