This week I’m talking with Follain’s founder and CEO, Tara Foley. I had the pleasure of meeting Tara this past summer at Follain and she is so kind, smart, humble and easy to talk to. I was so thrilled when she agreed to be on the show. Follain is a leader in the clean beauty movement creating a curated store of clean beauty products that really work. Not only that but the staff are welcoming, and so so knowledgable.

On this Episode We Talk About:

x Tara’s background and how she got started with Follain

x Why Follain curates brands versus producing their own products

x There was a whole in the market for a curated clean beauty brand

x Why the natural skincare and beauty business is building momentum as result of the healthy food movement

x What green washing in the beauty industry means

x Building trust with brands is important - talk with owners, employees

x Why we should be suspicious about mainstream brands promoting being sulfate free (because they sometimes replace them with worse chemicals

x It’s best to support brands who build clean products from the ground up

x We discuss the regulations that exist is the US right now (last change was in 1938)

x Why it’s important to vote with your dollar and your ballot

x Follain’s process for choosing new products to sell

x How natural products are a form of self care

x What’s the best way to start replacing your skincare products

- start with what you run out of first

- the go clean kit is a starter pack

- what products are on you the longest - deodorant - hand and body lotion

x How to build a skincare routine: start with removing makeup, use a cleanser, then natural toner, finally use a moisturizer and any other serums

x Tara’s message: Why risk it? (when it comes to using harmful products)

This Show Is Perfect For Anyone Who:

Wants to learn more about the beauty and clean beauty industry

Resources:

Follain Website

Restricted Substance List

Skin Quiz

Go Clean Kits

Soapwalla deodorant

Connect with Tara:

On Instagram

For full show notes visit: http://init4thelongrun.com