The revenues of most established businesses depend on their established product or service offering, and this often involves the continued exploitation of former innovations that become increasingly commoditised.

By contrast, startup businesses focus on the exploration of new ideas and innovations, in order to penetrate a market with interesting new value-propositions.

In this episode, Gareth speaks with Jonathan Macdonald, the Sunday Time Bestselling Author of Powered By Change – his 5th book – who has recently published his 6th book, The Rise of Advanced Thought.

Jonathan's experience as a serial-startup tech entrepreneur, business coach, cryptocurrency CMO and TEDtalk thought-leader make for some fascinating discussion, which focuses primarily on the paradox that many businesses face over how to best balance their activities to address both the exploitation and exploration that they require in order to stay ahead and drive market change.

The 12 insightful tenets in Powered By Change are now delivered as an impactful Business Leadership Coaching platform, available online here. Coaches are currently able to become accredited for free, for a limited offer period via this link.