This week, Lauren is introducing a new monthly series called The Pulse, where she will share her recent observations on the China marketing industry. Content will include the analysis of new social media platform features and trending topics, as well as the identification of WeChat Official Accounts or influencers that Lauren thinks are worth following, interesting online campaigns, and up-and-coming brands.

Topics covered in this episode:

• Xiǎohóngshū 小红书 product sample giveaway function
• Ecommerce livestreaming features you may not know about
• Perfect Diary virtual pet loyalty point game
• Chinese beauty brand Little Ondine (小奥汀 xiǎo aòtīng)
• Xiaohongshu vlogs encouraging users to visit museums and offline exhibitions
• Popular search terms on Xiaohongshu
• Táobàngdān 淘榜单, a useful WeChat Official Account
• Some things to consider before working with a livestreaming KOL

If you would like more details and visuals on the topics Lauren discusses in the episode, check out her YouTube page or follow her on LinkedIn to see related videos.

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!

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This podcast was edited and produced by Jason MacRonald.