Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.But how do you go about learning that? And how do you
Because product management is so broad, we typically do episodes about a specific, narrow skill within the role—that allows us to go deep into what we think matters there. But we always knew we wanted to do one generalist book about PMing.Many
We wanted to tackle a marketing book, but one that wasn't just about tactics. We chose HBS prof Youngme Moon's book titled 'Different', as her high-level, strategic view on marketing as a philosophy and art were very appealing to us.One of th
In their book, Hacking Growth, Sean Ellis and Morgan Brown lay out exactly what you need in order to do that. They establish what types of companies should form growth teams, common models that work, a playbook for that team, and sage advice on
While the tech and startups worlds clearly sit on the 'bleeding edge' of most industries, organizational practices, and implementations of technology itself, 'creativity' is still a bit of a taboo word. We share some examples of how we’ve navig
As product managers, we have a bucket full of tools to finesse an idea from concept to customer. But slice and dice it how you will, we pass each of those hard-earned skills though some filter of how we communicate. Generally speaking, we do mo
Andy Grove, co-founder of Intel, wrote this classic text on people management almost four decades ago. Listen in as Sandi MacPherson (Founder of Quibb) and Anna Marie Clifton (product manager at Yammer) discuss the highlights and hard learned l
Part 2 is here! Listen to the second half of the conversation around "Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future" by Tomasz Tunguz and Frank Bien. In Part 1 you heard our perspectives on how to run A/B
Sandi MacPherson and Anna Marie Clifton discuss what every product Manager should know about data informed development. They talk through a recent reading of "Winning with Data" and take a critical eye to the content from that book.
In this episode we review and critique the book and discuss the main points around user-centered design, why software is so much more difficult to build than physical things, and the troubles around communication on teams.
Once a month we’ll be reviewing and discussing one book, chosen because it covers some concept that is required to be a strong product person. We’ll be discussing these topics from our perspectives as Bay Area tech professionals to share with t