Episode 30 of the Clever Content Show is available now and make sure you enjoy it because it’s our final episode. And that’s okay! In fact, it’s a great opportunity for us to reflect on the experience and pass on some of the podcasting wisdom g

The growth of communities

Jan 9th, 2020 34m 4s

Episode 29 of The Clever Content Show features a cracking conversation between Iain and Tom about how people seem to be turning to closed communities instead of broadcasting to the world. They also cover Spotify’s decision to ban political adve

Looking back, looking forward

Dec 20th, 2019 29m 13s

Episode 28 of The Clever Content Show is out on the airwaves and it’s the last episode of the year, which means it’s time to do a bit of looking back at the year gone by, as as forward to 2020.

This year in content

Dec 5th, 2019 28m 23s

Episode 27 of the Clever Content Podcast is available now and features a conversation between me (Phil) and Tom where we share some of our content and cultural highlights of 2019.

Podcast about podcasts

Nov 28th, 2019 35m 43s

Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the industry, which has changed a lot even in the last couple of years.

Building a creative digital agency

Nov 21st, 2019 34m 36s

Episode 25 of the Clever Content Show has landed and features a rather marvellous chat with Jane Rutter, Founder and CEO of Zeal, a full service digital and creative agency based in Leeds and London.

Facebook in your living room?

Nov 21st, 2019 34m 49s

Episode 24 of the Clever Content Podcast is ready for your earholes. Iain and Tom are joined by special guest, Jess Peace from Rise at Seven, to talk about the new Portal TV device from Facebook as well as the word content itself.

Podcast with me

Nov 7th, 2019 22m 6s

Episode 23 of the Clever Content Podcast is out and contains some exciting chit chat about the ‘…with me’ phenomenon on YouTube and a surprising tracklist announcement for Coldplay’s new album.

Climate change as marketing strategy?

Oct 31st, 2019 28m 44s

The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing.

Finding and telling the stories

Oct 24th, 2019 34m 4s

On this week’s episode of the Clever Content Podcast I join Iain to discuss favourite documentaries, challenger bank ads and have a great chat with John Offord, a fantastic producer, director and broadcaster.

Mo tools, mo content

Oct 17th, 2019 26m 31s

It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content.

Get Online Week

Oct 10th, 2019 28m 26s

Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity.

Opportunity, idea, execution!

Oct 3rd, 2019 36m 13s

Episode 18 of the Clever Content Podcast is out in the wild and – stop the press – this week Iain and Tom are joined by the show’s first ever guest! A huge thank you to Coral Cranmer, Head of Planning at Jaywing, who stopped by the Content OD o

Some rather curious copy

Sep 26th, 2019 24m 36s

Time for another episode of the Clever Content Podcast and this time Iain is joined by Tom and Dave to talk about tone of voice and some rather curious copy.

Keeping up with the content industry

Sep 19th, 2019 25m 17s

Episode 16 of the Clever Content Podcast, Iain and Rich take a look at some of the ways we keep up to date with what’s happening in the content industry. We’re talking tools, tips and handy websites that we turn for all the latest content shena

Great Danes and experiential beer

Sep 12th, 2019 28m 10s

We’re back for another slice of the Clever Content Podcast. This time round Iain shares a very upsetting story about how he accidentally dunked his phone in the sea and broke it forever. The good news is it got him thinking about 3’s ‘Phones Ar

User research good, hostile content bad

Aug 30th, 2019 27m

This time round Iain and Tom tackle the tricky topic of user research. In part two of the show, Tom takes us back in time to share his Chat Roulette experience in light of Reddit’s decision to add live streaming to its platform. Because who doe

Brand associations and the Facebook ‘network’

Aug 16th, 2019 27m 35s

In this show, Iain and Tom revisit PaddyPower’s controversial sponsorship of Huddersfield Town and the possible effect of negative brand association. They also explore the possible reasons behind Facebook’s decision to add the ‘…from Facebook’

FaceApp and a mischievous gambling brand

Jul 31st, 2019 25m 9s

It's the latest Clever Content Podcast episode. Iain, Tom and Phil take on FaceApp (yes we made ourselves old) as well as discussing the recent PaddyPower sponsorship shenanigans with Huddersfield Town. Side note, Phil had to leave mid-show for

All about animation

Jul 8th, 2019 25m 36s

Time for another episode of the Clever Content Podcast. This time, Iain and Phil are joined by our marvellous animator, Cara who is on hand to share her expertise. She shares how she became interested in animation at an early age and managed to

The importance of pre-production on video projects

Jun 6th, 2019 24m 56s

Iain is joined by Richard Tissington, Head of Video at Content OD and Dave Moore, Project Director, who both have many years experience producing, shooting and editing video content – so we decided to go more in-depth on the all-important pre-

Why did Airbnb produce a feature-length documentary?

May 10th, 2019 26m 36s

In episode 9 of the Clever Content Podcast, me and Iain are joined by our Head of Video, Richard Tissington to talk about Airbnb’s foray into the world of filmmaking.

Lush say goodbye to social media

Apr 25th, 2019 29m 53s

In episode 8 of the Clever Content Podcast, we talk about the recent announcement from Lush, the cosmetics brand that's decided to turn off all its social media accounts. We also discuss tips and techniques for dealing with problem copywriting

Who is your content for?

Apr 17th, 2019 26m 17s

The latest episode of the Clever Content Podcast, this time we’re talking about who your content is for, as well as giving a shout out to a couple of our favourite browser bookmark

The influence of influencers

Feb 14th, 2019 29m 25s

We’re back with another episode of the Clever Content Podcast and this time we’re talking influencers and niche communities. There’s more – we’re also joined on the show by Tom, our new Head of Digital at Content OD!