My obsession with VaynerX companies continues, and with one of the coolest creative minds, Aaron Kovan, Chief Production Officer of VaynerMedia New York and VaynermediaProductions coming on The CMO Asia Podcast new episode, I’ve found my favorite one yet. It was recorded nearly a fortnight ago during my first ever visit to his Long Island City office (where all their recent sweep at Cannes Lions International Festival of Creativity and trophies are proudly displayed) located just 15 minutes via the subway from Manhattan. Aaron’s career as a producer started 13 years ago in Austin, Texas at GSD&M, before stints at Crispin Porter & Bogusky and McCann Worldgroup where he started its in-house production company Craft. He has always been a maker, producing content of his own since his teenage skateboarding years. We chatted about why Gary Vaynerchuk is both good at “predicting” things when it comes to marketing and consumer behavior as well as reacting quickly to trends, what the capabilities of VaynerProductions are, why beyond TV his fingers are always on the pulse of social media platforms such as Instagram Stories and TikTok, what it really takes to make an impactful video on social for small medium businesses, how it leads to social media buzz for businesses and lead to results, how risks took by his team including the Dwyane Wade jersey swap stunt uplifted a few percentage points for their Budweiser client, why it is an achievement for his team at Vaynermedia to have not one but THREE! Super Bowl commercials during the big game that will be watched by hundreds of millions from Tokyo to Singapore to New York in a week’s time, and which latest Drake music video caught his eye recently. This podcast episode is made possible by my kind sponsors Web Analytics Consultants Association. Podcast links in comments. Enjoy!