"The quickest way to hurt your brand is to say something by saying nothing." I asked this week’s special guest, Jae Hermann on the latest episode of The CMO Asia Podcast whether #jeffbezos speaking out on #racism ensuring the #alllivesmatter camp receive some schooling and flexing for the ‘gram is adequate; why global companies and brands such as #amazon #facebook #walmart need to do more to support #BlackLivesMatter She also shared with us:- Which new movement found its way to her recently ie. #HowWeFight created by Byron F. Wilson, the headmaster of The Wilson Academy, that “fight[s] for justice and reform through economic empowerment and physical resistance -> www.How-We-Fight.com- Why #How We Fight #2PointPlan is the best she has read for how we can have a voice in the fight against racism and discrimination of Black people- How she intends to do her part in #HowWeFight- Who she admires for their continued demonstration of compassion- Why she is not going to recreate the wheel of compiling a list of organizations to support or news items for people to check out since she is slowly having my fill of media- Why she thinks we are at a point where we need to take action with our dollars and influence, have uncomfortable conversations and discussions- What links, businesses, and other folks she supports ie. Ben & Jerry’s Ice Cream, We Buy Black (The largest marketplace for Black-owned businesses and products), a growing Black-owned Business directory for the Sarasota/Bradenton FL area by Lifestyle Blogger, Sarah Emily, Sarasota-Manatee Black-Owned Businesses Facebook group, HRDCVR (A diverse newsletter that curates culture + news), Boss Women Black Business Women directory, Well-Read Black Girl (Book club turned literary festival- What are her feelings and experiences last week and how she expressed them via blog posts and podcasts via her website >> jaehermann.com ie. “I support #BlackLivesMatter #PodcastBlackout “, “Fuck it. I feel sad and mad as hell”- How to subscribe for her free list for #RealTalk CentralNote: Watch full video replay of this podcast episode >> twitch.tv/videos/644835945#blm #justiceforgeorgefloyd #cmo #asia #podcast #theshowmustbepaused