In the field of Software Engineering all too often to people forget about the Engineering portion of the name which usually leads to disaster. This episode focuses on the Importance of project planning, resource planning and estimating the time and resource needs necessary to meet agreed upon deadlines without grossly over or underestimating. Techniques and examples are provided as well as some banter about the world of social networks, coding in the new world of web 2.0 and a flash back to the years gone by of Bulletin Board Systems. I even draw a parallel to changing the oil in a car's engine to prove a point about estimating caveats.