Welcome to another episode of The Consistency Corner Podcast! In this episode, we're sitting down with Liz Nickson, a powerhouse brand copywriter, about the importance of how you say things rather than what you say. Liz shares invaluable tips on perfecting your messaging, crafting killer copy, and speaking a language that truly resonates with your audience. Join us as we delve into the unique role of a copywriter as the ultimate wingwoman for a business.

Here's a sneak peek into our conversation:

• Why finding the right brand voice involves understanding the client's story, values, and personality.
• The power of visualization in copywriting and the importance of clear call-to-actions.
• How consistency and repetition in copywriting contribute to building brand recognition and fostering trust among your audience.
• Why effective copywriting should focus on showcasing benefits rather than features to create a meaningful connection with the audience.
• How working with a copywriter can infuse freshness and new ideas into your messaging.

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