In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.
Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.
So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!

In this episode, you'll learn:

• The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
• Why back-end changes and systems overhaul are often necessary during a rebrand.
• How aligning personal and business brands can help create a more authentic and relatable brand identity.
• The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.

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