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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I BrandsEpisode from the podcastThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Released Thursday, 15th September 2022
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Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

Thursday, 15th September 2022
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Our guest today is Alison Cayne, who is the founder of Haven’s Kitchen. Haven’s Kitchen is a cooking school and a sauce brand that creates fresh sauces in easy-squeezy, lightweight pouches.

In this episode we discuss:

  • Why she wanted to teach others how to cook
  • Founding Haven’s Kitchen in NYC
  • Why she decided to launch your own sauce line
  • Her approach to packaging and brand positioning
  • How she got into retail
  • The current fundraising environment in CPG
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

3
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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