What makes someone choose your competitor’s product or service instead of yours?  

The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we think… It’s speed and responsiveness.  

In the latest episode of the Content 10x Podcast, host Amy Woods talks with our friend and returning guest, Jay Baer about his new study and how the findings could help change businesses for the better.  They also dive into in Jay’s success as a tequila influencer and why his background as a marketer helped him to stand out, build an audience at rapid pace, and break into that highly competitive market.  

Find out: 

• Why now is the time to win  
• The most impatient (and patient) generation – and other fascinating findings from Jay’s research 
• How Jay found massive success in a niche field and differences between B2B and B2C 

Important links & mentions: 

• The Time to Win – The Consumer Patience Study
• The Time To Win book
• Jay’s Tequila website  
• Jay on TikTok
• Our book: Content 10x: More Content, Less Time, Maximum Results

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

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