Today we have Alison Canavan from AlisonCanavan.com on the show. Alison is one of Ireland’s most successful international models and in recent years has become one of Ireland’s foremost parenting, health and wellbeing specialists.

Alison has gone on to write Minding Mum, an award winning book, that teach new and expecting mum’s how to look after themselves both physically and more importantly mentally. We speak to Alison about the progression from blogger to author and how she coped with the demands of writing her first book and a whole lot more.

On a side note we also want to congratulate Alison, since the recording of this interview she went on to win Book of the Year for Minding Mum at the IBA Bloggers Choice Awards 2016, which is an amazing achievement when you consider her back story.

IN THIS EPISODE YOU WILL LEARN

• What it takes to get a book publishing deal

• The importance of looking after yourself

• How to keep your finger on the pulse within your market

• The attitude needed to be successful

• The Process of getting a book published

With all the books and websites providing information about how to look after the new-born baby, there was little to no information on how the mother should look after herself.

Ultimately a healthier, more confident mom is much better for everyone. Alison made it her mission to help other new mothers who might be struggling, or just need a helping hand.

Fast forward a few years later and Alison is enjoying great success and still getting national and international press coverage.

On the Content Academy Podcast we discuss her back story, how she started the blog and the arduous process of becoming a published writer.

Alison was a fantastic guest and we wish all the best with her future endeavours. If you are a new mother or simply want to improve your health, make sure you check out her blog and book Minding Mum.

PEARLS OF WISDOM FROM ALISON

“Self-care is Selfless”

“Don’t Try Imitate someone, Become the Real You”

“It’s Really Important to Find Your Purpose”

“Always Be Researching Your Market”

“Map Out Your Content”