Resource Links:Content Driven Business Website (https://contentdrivenbusiness.com)Resources from Content Driven Business (https://contentdrivenbusiness.com/resources)Valher Media Website (https://www.valhermedia.com/)The Business of Podcasting (https://www.valhermedia.com/podcast)

Whether your business is online or offline, chances are you’ve used digital advertising in one way or another. However, not all strategies work and not all brands are the same. There’s no one way to do it, so today, we’ll be sharing valuable insights to help you out.

In this episode, we are joined by Charley Valher, Founder & CEO of Valher Media and host of The Business of Podcasting podcast. We challenge some widely-accepted opinions on paid ads and organic marketing, share our experiences with advertising on Facebook and Twitter, and tackle strategies on doing well with ads. Whether you’re a business owner or marketer, this is one valuable episode you shouldn’t miss.

Topics we’ll be covering:Does your niche or business dictate which marketing strategy you should use? [05:33]Know where your audience is and build a strategy from there [07:39]-09:42Thinking of your audience’s behavior more than paid vs. organic [10:17]How to determine what strategy to try when you’re a new business [11:39]-14:07Using your brand’s personal story to capture audiences in any platform [13:30]What’s makes organic marketing effective and what doesn’t? [17:04]-20:54Is Tiktok the next big thing for turning traffic into sales? [21:00]A look into paid ads and their performance [24:17]Facebook’s effectivity regarding paid advertising [29:09]How effective are Youtube ads in converting viewers to customers? [30:23]The future of advertising on Twitter [33:06]

About Our Guest:

Charley Valher is a serial business owner and educator from Melbourne, Australia. He is best known for his unique approach to building businesses via podcasting and developing companies in a way that creates more time and leverage for the business owner. Charley is also the host of The Business of Podcasting, a podcast that gives aspiring podcasters the nitty-gritty of the business. Charley’s personal website: https://charleyvalher.com Valher Media on Facebook: https://www.facebook.com/pg/valhermediaValher Media on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?

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