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Story Mechanics
The Corporate Culture of...Camelot?Episodes
Story Mechanics
The Corporate Culture of...Camelot?
A Business podcast
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Episodes of The Corporate Culture of...Camelot?
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What do we mean by story and storytelling? by Bridge View Media
The inverted pyramid has long been considered the key to approaching content. But, should it now apply to how you reach your audience as well?
Most companies prefer to profess atonement instead of focusing on the sin--but VW has highlighted theirs in an extraordinary campaign. What's the messaging behind the move?
The Truth About The Moon Landing and Chappaquidick by Bridge View Media
What mixed signals is your messaging sending? by Bridge View Media
The battle over words is changing how we communicate--in the boardroom, on campus, and in the street.
Yeah, but what does your audience want? by Bridge View Media
Pilots don't take-off without filing a flight plan. It keeps everyone in the know and provides direction for the flight. Listen in as a VC advisor discusses why businesses also need to file a strategic marketing plan before they launch campaign
Listen in as a media vet and a corporate comms pro discuss how to grab front-page attention for your story by ditching the press release.
Just because you're talking, it doesn't mean your audience is listening. If you want to connect, you have to start by understanding.
Corporate culture's a hot topic these days--the next new new thing. But does it have its origins in centuries ago Camelot and the Round Table?
What stories do you need to be telling to protect your reputation?
To be effective, business stories need to have a strategy built on memorable message...like the messages in fairy tales.
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