To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery. 

KEY TAKEAWAYS

• The can is the brand's opportunity to sell itself to you. When you go to the store you see so many different choices and you can only go with what it says on the can. They need to tell you not just how the beer tastes, but what their story is. Why should you choose their citrus IPA over the one sitting next to it on the shelf. 
• Changing your can design can be risky, what if the people who usually buy it don't recognize it with a new can. That's why you don't see many staple brands change their look too much. 
• Brandon has a rule of three where he likes to have three strong ideas and pits them off against each other to become a final design. 
• The color scheme of a can should be representative of what's inside. A light summery drink should have light or bright colors whereas a dark stout with rich flavors should have bold and dark and heavy colors. 

BEST MOMENTS

‘I'd rather my favorite beers be designed well and be inspiring' 

‘The basil wasn't for taste, it was for the aroma' 

‘It's an expensive product and you're damn well right they're going to make their packaging feel great'

EPISODE RESOURCES 

https://www.brandonwilsoncreative.com/
https://www.instagram.com/brandonwilsoncreative/
[email protected]

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

If you want to contact Jenna, email [email protected]

This show was brought to you by Progressive Media

Hosted on Acast. See acast.com/privacy for more information.