The Craft of Marketing: Content Marketing | Business Strategy | Entre…

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants to build their brand, The Craft of Marketing is the source for great ideas that work. Filled with strategies, tips and tactics utilized by some of the best marketing minds in the world, The Craft of Marketing won't just whet your marketing appetite, it'll leave you hungry for more.

Recent Episodes

Why Every Marketer Benefits From a Little Social Media Automation If you’re a small business marketer, you might think social media automation tools are only for professionals. They’re not. Social media automation tools are super effective for any size business in any field. You know you need to be active on social to connect with your audience. Not just to hawk what you sell, but to share some…
How to Crack the Conversion Code Increasing your conversion rates is absolutely critical to success. It's one of the most powerful levers you can have for driving bottom line results. Ok, imagine your goal is to increase your sales volume by 100% this year. Where do you start? Making 100% more calls, Creating 100% more content? 100% more time, effort and money into sales marketing? Hypothetica…
Creating valuable content to inform, connect and motivate your audience is not only possible, it may be one of the few vehicles left that allows you to do that at scale. The trick is to use a measured approach, focus on understanding your audience and how you can be a part of their journey online and off.. This article explains how to weave content into your marketing strategy. I hope you find a …

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Podcast Details
Apr 18th, 2015
Latest Episode
Apr 3rd, 2016
Release Period
No. of Episodes
Avg. Episode Length
39 minutes

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