When Guillermo Rauch started Vercel, people asked him, “what came first, the idea of simplifying global delivery or the idea of creating a framework?” He answered, “what about both?” Guillermo explored the conception of a system where it gets better. The more it gets global, the more resilient and dynamic it becomes that the operations go away. In this episode, he tells us how he took on these two problems, watched them co-evolve, and founded Vercel—a platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration. Guillermo shares how they are democratizing access to the server side rendering and lowering the cost with edge functions. He also taps into the importance of developer experience, the challenges they faced along the way, and the future Vercel is heading.