Today, Reina and Christina are chatting with Heidi Thompson. Heidi is the bestselling author of Clone your Best Clients and the Founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. At the beginning of the episode, we hear how Heidi first got into marketing strategy. We hear all about what she loves about marketing in the wedding industry and the gaps she is seeing there. She also shares the biggest mistakes in wedding marketing and the why (and how) behind setting yourself apart.

Main Takeaways:

• How Heidi got into marketing strategy [0:01:23]
• What she loves about marketing in the wedding industry + gaps [0:04:16]
• How to talk to your ideal client + keeping track of it [0:10:49]
• What the biggest mistakes in wedding marketing are [0:14:13]
• Why you have to set yourself apart [0:21:09]
• What the top 3 things are for awareness [0:34:14]

“Anytime you can make your marketing useful, it’s going to resonate so much more than just, ‘Work with me, work with me, have you hired me yet?’”— Heidi Thompson

Show Notes: