Today, Reina and Christina are chatting with Cassandra Le who is the curator and the content strategist and copywriter behind the Quirky Pineapple Studio which is a virtual studio that provides copywriting, content creation, brand strategy, all that and more for the creative souls and the tourism and hospitality industry. In this episode, Cassandra dives right in, chatting about the Quirky Pineapple and how she decided to take her business abroad. We learn all about what content strategy is and what some of the biggest content mistakes she sees are. Lastly, she shares about lliving abroad and having her business abroad looks like and how hard it can be personally.

Main Takeaways:

• How the Quirky Pineapple Studio started [0:01:44]
• How she decided to move abroad and what it looks like [0:04:59]
• What does her work look like + what is a content strategist [0:07:10]
• How to audit the analytics [0:11:24]
• What some big content mistakes are [0:13:03]
• Why you should find your brand values + creating a brand [0:16:49]
• What owning a business in a different country is like [0:21:43]
• How to cultivate relationships in a different culture [0:25:55]
• Why she took a social media detox [0:31:35]

“