What are the key measures and KPI’s for understanding your target audience?

 Yes, even though we still do business with real people with real opinions and preferences, it is a data-driven world. Successful marketing strategies are increasingly reliant on the insights developed from marketing analytics. These insights provide important information about the target audience, assisting businesses in shaping their marketing efforts effectively. 

From measuring brand awareness to understanding customer behavior, marketing analytics involve various metrics and Key Performance Indicators (KPIs) essential for achieving your marketing objectives. This podcast explores several crucial measures and KPIs and explains their importance in making sense of the complexities of the target audience.  You’ve heard the saying “what gets measured – gets done.”