What You'll Learn In This Episode of The CRM Sushi Podcast...

• Not quite the "voodoo" of Custom Audiences
• Started because as a startup he was low on funds and low on lead lists
• Be selective with your lead generation and outreach
• Create your Buyer Personas
• Your product roadmap, etc. flows from that
• You're usually targeting smaller businesses that may be hard to identify
• Buy a list or run ads...both can be expensive
• LinkedIn gives you a great starting point, but you still have to do the search
• 10x your B2B lead generation
• No need to run ads
• All search engines help you search "the world," but Linkdra helps you search just LinkedIn
• Targeted search to directly reach your ideal prospects
• Go from cold to warm leads by activating your LinkedIn
• Use their Live Search for LinkedIn
• Easy prospecting with LinkedIn
  • Search Deep
  • Connect to Convert
  • Action Connects
• Safe by Design
  • No plugins
  • No extensions
  • Use your regular browser
• Get 4x more responses with preview cards
  • Setup Card
  • Share Link
• Fill your CRM automatically
• Built for Teams
  • No repeats or duplicates
  • Library of common personalized templates
  • Progressive access rights
  • Central contacts database
• Search public indexes to avoid being throttled by LinkedIn
• The downside is that the data is not as fresh as if you hit LinkedIn directly and you'll get a subset of the full data
• Put speed on your side but stay human to get the best results
• Use smart assistants vs. 100% automation
• Six steps to lead generation
  • Define your target customer persona
  • Setup requirements (location, roles, keywords, organizations)
    • Sales Navigator defaults to larger companies
    • Linkdra helps you find key prospects at smaller companies
  • Run search by requirement
  • Score results, filter for best matches
  • Send connection request with a killer message (this is the first time you engage with LinkedIn)
  • On connect, share a warm thank you note
• Extensions are easy to detect and shut down by LinkedIn
• Workbench
  • Search: smarter automation
    • Automated boolean
    • Search, score, sort in minutes
    • Saves your past searches to reuse or start fresh
  • Connect: at scale
    • Review results, score, filter
  • Engage: Stay in touch
• Import data right into HubSpot or other CRM
• URLD.in is in beta now to send images via messages
  • Includes UTM Tracking
• Great for agencies and recruiters