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• Took five days over email to try to buy a boat when it could've/should've been a 5-minute discussion
• SMS helps you convert lurkers to leads quickly
• High risk and high reward to build your own
• Text blasts are great for e-commerce
• Consumers like the two-way features of text, i.e., it's a utility
• Broke code in early 2021
• Sept 2021 went to market
• "The Lead Box" is always visible for the consumer to engage
• Customize the buttons and the movement
• Channels
  • Put the top conversions in front of the customer
  • Go right to text
  • Link out to any URL like your scheduling tool
  • Click to call and track it
• Primary button
  • Icon (he recommends including "Text" since it's a game changer!)
• Reporting
  • Google Analytics
  • Funnel
  • Message with Facebook Messenger and Google Business Messages
• No broadcast SMS, purely one-to-one
• "Add to Contacts"
• Free 800 number
• Can port over landline

Turn lurkers into leads."

• All, Unassigned, Me folders
• First-come, first-served by sales reps
• Transfer communications
• Management can oversee conversations
• Orange, Green, Blue, Grey
• Integrates with CRMs, but the SMS is sent from inside Leadferno
• Zapier integration and an API for custom integrations
• Instant auto-reply to establish immediate contact
  • During business hours
  • After hours
• Run multiple profiles
  • Segmentation of inboxes
  • Service departments or locations
  • Have one account but multiple profiles for each location
• Everything is time-stamped and user-stamped
• Shortcuts, i.e., snippets
  • Team
  • Personal
• Conversations can be transferred/assigned
• Schedule texts in the future for follow-up
• Closeout conversations as Won or Lost
• Start new conversations
• I hate convincing prospects
• Service requests
• Google reviews
• Two-week free trial

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

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