In 2021, the world's largest ESG rating company admitted that it doesn’t even try to measure the impact of a corporation on the world. Instead, their focus is all about whether the world might mess with a company's profits.

Impact investors exist to make the world a better place, but without accurate data on how a company affects society and the climate, that job is impossible. Without cutting-edge AI tech that can process hundreds of pages per company at one third of the cost, it would still be impossible.

But Sam Duncan is changing that reality. Her platform, Net Purpose, exists to make impact investing totally effortless, by using AI to curate investment-grade data across 5,000 companies and millions of data points. Founded in 2019, the company powers over $100 billion of impact funds, and has a mission to completely change how investors invest, and thus changing the very face of capitalism.