In this episode we dive into using story telling in emails can create a sales machine for any online business. For the last 20 years Bill has been using his copywriting skills to help coaches, consultants, and other businesses sell more through story telling. Specifically we talk about using email marketing combined with being interesting to help sell more products.

Bill said "everybody is so obsessed with subject lines and they are important because that's the only way they're going to open, right. But if you consistently write entertaining, interesting emails, you're going to open it because the person is sending it. Not what's in the subject line." Basically, you, you don't need to be a master storyteller. You just need to be someone who's kind of interesting and different.

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