In this episode, Paul Kingsbury and Scott Stalker discuss the importance of communication skills in leadership and how they evolve as you move up in organizations. They also explore the concept of strategic communication and the components of a strategic communication plan. The conversation highlights the significance of understanding the target audience, context, outcomes, key messages, channels of communication, and the selection of the messenger. Overall, the episode provides valuable insights into effective communication strategies for leaders. In this conversation, Paul and Scott discuss various aspects of strategic communication. They emphasize the importance of knowing the messenger and their comfort level and competencies in communication. They also explore the noise and barriers to effective communication, particularly at higher levels. The conversation highlights the focus on great power competition and the challenges of misalignment of messages. They discuss the impact of geographical distance on communication and the use of virtual tools. The importance of purposeful travel and gathering feedback is emphasized, as well as the role of trust in leadership. The conversation concludes with a recommendation for the book 'How to Win Friends and Influence People' and a reflection on the importance of personal development and continuous learning in strategic communication.Takeaways

• Communication skills are crucial for leadership and evolve as you move up in organizations.
• Strategic communication involves planning and executing communication to achieve organizational goals.
• Understanding the target audience, context, outcomes, key messages, channels of communication, and selecting the right messenger are essential in strategic communication.
• Effective communication strategies require considering the specific needs and preferences of the audience. Knowing the messenger and their comfort level and competencies is crucial in strategic communication.
• Noise and barriers can hinder effective communication, especially at higher levels.
• The focus on great power competition shapes strategic communication priorities.
• Misalignment of messages can lead to confusion and diluted communication.
• Geographical distance can be overcome with virtual communication tools.
• Purposeful travel should be tied to the organization's strategic plan and governance.
• Building trust is essential in effective leadership communication.
• Personal development and continuous learning are key to improving strategic communication skills.

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