Creating art that sparks conversations is the driving force behind The Love Project, a non-profit launched by CNBC Marketing VP and Promax Thriver Robert Poulton.

In the heated summer of 2020, Poulton took his art to a new level, drawing pictures as a kind of personal therapy fueled by the deaths of Ahmaud Arbery and George Floyd as well as by the Black Lives Matter movement.

Having received a positive reaction to these works, Poulton decided to create prints from some of his drawings, and to donate them to friends and colleagues who, in return, agreed to make a contribution to organizations fighting for social justice reform, education and the arts.

A friend who was helping Poulton with the printing recommended that he reach out to artist Shepard Fairey, feeling that the two had similar sensibilities. The two hit it off quickly and The Love Project was born.

Poulton joins Promax Editorial Director Paige Albiniak to discuss his art and ideas, how his collaboration with Fairey began and what’s next for the project.