On September 15, Inspiration4, the first all-civilian mission to space, will blast off in a SpaceX Dragon capsule to spend three days orbiting around the Earth. Creative agency Known worked with mission commander Jared Isaacman and his company, Shift4 Payments, to brand the mission, produce a docuseries for Netflix and lead the marketing. 

Known Co-Founders Mark Feldstein and Brad Roth discuss the sprawling project from conception to literal launch in this episode. "Countdown: Inspiration4 Mission to Space" premieres on Netflix Sept. 6.