Each Valentine's Day, Crushgram recipients get to pick up a bottle of Crush Soda — or they can opt for a flower if you're one of the first 1,000 attendees — and a note gifted to them by a friend or loved one.

In this episode, hear from three Crushgram recipients about what their Crushgram meant to them, and from Campus Events + Entertainment about what goes on behind the scenes.

Reported by Angela Santos and Edly Termilien. Hosted by Angela Santos. Edited by Aislyn Gaddis. Cover art is by Michele Pinilla.