Tero Isokauppila, President of Four Sigmatic and Author of Healing Mushrooms, joins Daniel to discuss his passion for fungi, the importance of team and business basics. Tero is known by many as the face of Four Sigmatic but all of the people on his team are essential to the success of the business. What started in Finland as a small group of men running the business has turned into an international organization where a majority of the employees are North American females. If you would like to know how a business model based on foraging in nature for food turned into a health food craze, you will enjoy this episode.

Key Takeaways:

[3:56] When Vogue wanted to do a story before the U.S. launch, Tero knew he was on to something.

[8:13] Entrepreneurs are the asset, not their products.

[12:11] The importance of team.

[14:31] Making amazing relationships online is a powerful experience.

[17:59] Don't become attached to results, instead enjoy the process.

[24:43] If you get the basics of your business right you can figure out the rest as you grow.

[32:27] Four Sigmatic adds mushrooms to coffee and chocolate to cover up their bitterness.

Mentioned in This Episode:

Rich20Something

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Rich20Something on YouTube

Under 30 CEO

Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want, by Daniel DiPiazza

Four Sigmatic

Funky Business Forever, by Jonas Ridderstråle and Kjell A. Nordström