Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales.

So how can you combine those to provide outstanding thought leadership, powered by the engine of data?

It’s called data-driven thought leadership.

And we asked the guy who knows how to use it. His name’s David Thompson.

David is the CMO at Freshworks, and he remembers being involved with SaaS at its conception, self-identifying himself as a “SaaS dinosaur.” His resume includes launching Internet Explorer for Macintosh while at Microsoft, launching his own company, and consulting for 25 others in the Bay Area. He holds a bachelor’s from Yale. 

What we talked about:

• 4 ways to ensure data-driven thought leadership:
• • 1) CMOs: Make decisions that impact sales
  • 2) Bring end users into the decision-making
  • 3) Don’t get ‘hyped’ (example: AI)
  • 4) Tie the data into the bigger story
• Is AI helping you or not?
• Customers are starting to have end-users involved in software selection
• An example from when David worked with Google

Study mentioned on the podcast: Voice in the Choice

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.