When over 60% of your business comes from two cities—you might want to look at a few more cities.

Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention.

They decided to double down on those two cities, but they also wanted to add two more.

In this episode, he tells you how they chose those two new cities.