Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami
2007 was a big year!
It’s the year Apple introduced the iPhone to the world.
It is also the year that InMobi was founded.
Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief.
Today, they are a global organization with 19 offices around the world.
Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19.
With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table.
What we talked about:
- Global mobile trends
- How COVID-19 is influencing behaviors
- What companies are doing to adapt to evolving changes
Additional Resources:
This post is based on an interview with Supriya Goswami of InMobi.
To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.
From The Podcast
The Data-Driven Marketer
The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.Join Podchaser to...
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