We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in.

Some don’t respond at all. 

And the ones that do, give positive responses, negative responses, or straight up object to something in your email.

Which group do you follow up with first?

On this episode of The Data-Driven Marketer, Max Altschuler shared his answer to this (and more).

Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at Outreach, author of “Sales Engagement” and founder of Sales Hacker, the online publication dedicated to sharing valuable B2B sales lessons. 

We also talked about:

• What sales engagement platforms are
• How sales engagement platforms facilitate better experimentation
• Why running your own experiments is more valuable than any advice you can get

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.