00:00 : Introduction 00:40: journey as an entrepreneur 05:00 : what advice would you give at someone who wants to create their own company? 06:00 : The story of Synode 10:40: Origins of the name Synode 12:50 : Industry challenges and how Synode helps 16:00 : Synode’s vision 18:55 : Adoptions barriers 21:10 : customer reactions 23:30 : exciting use cases 25:40 : why 3D instructions are the future of workplace efficiency 28:50 : the current state of the information sharing process 31:50 : VR & AR use evolution in the future 33:53 : Pattern that surprised Eddine throughout his journey 35:22 : proudest moments as CEO of Synode 36:38 : why prioritizing digital transformation 39:08 : streamlining communication in various ways 42:00 : Books recommendations