Farah Ali, VP of Technology Growth Strategy at Electronic Arts, is responsible for creating world-class, immersive player experiences for 500 million global users. In this episode, Farah explains how her team uses petabytes of data to build a more competitive gaming experience. She shares how data drives personalization at scale, improves game quality, creates new worlds, and cultivates realism.

Watch the video version of The Data Economy at redis.com/thedataeconomy

Produced by Eric Johnson from Lightningpod.fm